All right now, and Neil, I came up with this topic because I was at an event last week and there are a lot of YPOs that were there, so a lot of entrepreneurs or operators, owners, and- You mean you were at a YPO last week? So well yeah I was at a YPO event last week. No but no no no it wasn't

just the YPO event because they brought Kia so see a marketing leader, so that's why I said it that way

Yeah, I'm like I got a picture from David. He's like oh, I'm with Eric and we're at a YP event

Yeah, yeah, yeah, it's no there are a lot of marketing leaders there too.

So I met a guy and he runs a company in Canada

where they have hundreds of brick and mortar stores

and they really look at, they sell things that are trending, right?

And so what I mean by that is if you see a product on Tik-Tok,

then, and it seems like a product that a lot of people would buy, well, they would be the first ones that would be on top of it right and so my main point here is and I as I was talking I was like where do you see consumer sentiment right now like what kind of trends do you see and this

guy was like well you know we haven't seen spending slowdown from Gen Z customer so kids

basically right kids to teenagers.

They're spending a bunch because really

they don't have anything to do after school.

And so they have money, they have allowances

and things like that to spend.

Now, where they see spending,

where spending has really dried up ever since 2022 is with moms.

Moms have stopped spending. They're taking a defensive position just like companies are taking a defensive

position. So largely that's interesting to me because the adults have stopped

spending at least and I think when Neil I talk on the phone we're just like that's our sense too looking

at agency data looking at clients and all that and even talking to friends it

feels like everyone's playing defense and so I thought that was an interesting data point to kind of

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