Hey, Fastlaners, Ryan Daniel Moran here with a special episode of Freedom Fastlane.

I just got back from Las Vegas where I was presenting to the good folks over at Amazing Selling Machine.

They are doing some awesome things in that community,

and I'm so thankful that they brought me back. They're doing some, they've done some really

cool things, and I'm really excited for what they're up to. Heck, I just saw some billboards

go up here in Austin, Texas, for Amazing.com, their flagship company.

So I'm really excited to share with you today here on the podcast what I shared in Vegas

at the Amazing Selling Machine Conference because there I shared the details of my latest

project which just sold. My partner, Sean, and I just sold our yoga products

company, Zen Active Sports. And we started that company just about a year ago. And we've already

sold it. We have the check in our hands. And it is a done deal. So I shared an amazing selling machine and I'm going to be sharing

with you today when, why, and how to sell an Amazon business or a physical products business.

But if you don't have a physical products business or you don't have an Amazon business,

stick with me because I'm going to be sharing with you a lot

about what it looks like to exit a business. Now, I had an alternative that I thought about naming

this talk title. I considered naming it the second option. But on the first glance,

that didn't make much sense.

But the reason why I wanted to name it that originally was because I realized going

through this process that putting cash in your pocket doesn't have to be just about making

sales and profiting off each sale that comes in. You can monetize your business in a

completely other way. And that is by exiting that business, by selling the equity that is in

that business. Now, this provides a lot of freedom for people who are building a business when they realize that

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