When Startups Scrapped the Business Plan

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 3 August 2017

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Steve Blank, entrepreneurship lecturer at Stanford, UC Berkeley, and Columbia, talks about his experience of coming to Silicon Valley and building companies from the ground up. He shares how he learned to apply customer discovery methods to emerging high technology startups. And he explains why he believes most established companies are still failing to apply lean startup methodology in their corporate innovation programs. Blank is the author of the HBR article, "Why the Lean Start-Up Changes Everything."

Transcript

Click on a timestamp to play from that location

0:00.0	Hey everyone it's Kurt we need your help with our annual survey this is your last chance to help us get to know you so we can make idea cast even better for you
0:09.8	it's easy just go to HBR.org
0:13.0	podcast survey.
0:15.0	Again, that's HBR.org.
0:17.0	And thanks for listening. Welcome to the HBR Ideacast from Harvard Business Review.
0:36.0	I'm Kurt Nickish in for Sarah Green Carmichael.
0:39.0	It wasn't that long ago that writing a business plan was a core part of business school.
0:45.2	You didn't graduate without it.
0:47.3	But that's changed.
0:48.3	Nowadays, you might be more likely to fill out a business model canvas than a business plan, at least I did in my design
0:56.1	and innovation strategies class.
0:58.7	This new emphasis on searching for a product market fit reflects the growing impact of lean
1:05.0	thinking in business from startups to the biggest multinational
1:09.0	corporation and today we're going to hear more about lean startups from Steve Blank, a Silicon Valley veteran who was influential in helping this idea get off the ground.
1:20.0	He also teaches entrepreneurship at Stanford, Berkeley, and Columbia, and he wrote the article
1:25.4	Why the Lean Start Up Changes Everything in the May 2013 issue of Harvard Business Review.
1:31.2	Steve, thanks for talking with the HBR idea cast. Thanks for having me. How did you, a New Yorker, son of Russian immigrants, end up in Silicon Valley in 1978? and the Air Force a year and a half in Southeast Asia during Vietnam, went back to school and
1:55.8	University of Michigan and got sent out to install a computer system in a place called
2:02.0	San Jose and we pre-Google actually bought me plane tickets for San Jose Costa Rica because no one had ever heard of this place.
2:10.0	Wait, you actually were being sent to the wrong city?
2:12.8	Yeah, kind of funny.
2:13.8	Now we take for granted that we just pick up our phones or look at Google Maps
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Harvard Business Review, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Harvard Business Review and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.