AskPAT.

AskPAT.com.

Hey, what's up, everybody?

This is Pat Flynn, and welcome to episode 35 of Ask Pat.

I'm here to help answer your online business and entrepreneurship questions five days a week.

And today we have a question from Kevin.

But before we get to that, I have a resource to share with you. And that is SEM rush.com.

This is a website, free tool that you can use. And it's a website you can go to to enter either a specific keyword or a specific URL for a website and get a whole bunch of information about that.

So for instance, if you

were to put a keyword, it will tell you other related keywords, how often those keywords are

being searched for, how much advertiser paying for those keywords, competitors, and other, you know,

a lot of great information about that. And of course, if you put a URL in there, it'll tell you

what keywords that page is ranking for, you know, it's competitors and, again, other stuff related to that particular niche as well.

So that's a great tool to use.

Again, that's SEMRush.com, free to use, no affiliates or emails required or anything like that, which is pretty cool.

Now, let's get to today's question from Kevin, which has to do with a website that he's looking to create,

actually a website and a podcast. So let's hear about it. Hi, Pat, Kevin McFarlane here. And first

all, I wanted to say, thank you. You've been an inspiration to me. You're inspiring me to

start a podcast this year and start a niche website. The niche website I'm planning to start

is an emergency room nursing website and podcast. And my question is a little bit about branding.

I am thinking about, like I said, starting an emergency nursing podcast. And I'm trying to figure out

whether I should brand my website as specifically for emergency nursing or give it a broader focus of nursing in general with hopes to expand later down the road.

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