When Should You Consider BUYING Email Subscribers? #1666

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 5 March 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

When You Should Consider BUYING Email Subscribers In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should Consider BUYING Email Subscribers. [00:27] Different ways of buying email subscribers. [00:46] A method of buying subscribers we don’t recommend. [01:08] Advertising on the email lists of your competitors. [01:53] How to look at your numbers to see if paying makes sense. [01:53] Ways some of the best newsletters are incorporating this strategy. [03:15] Don’t spend if your funnel is poor, or you have bad conversion rates and LTVs. [03:23] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1. Links Mentioned in Today’s Episode: Billy Gene Is Marketing Morning Brew The Hustle Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.1	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right.
0:49.6	So today, we're going to talk about when you should consider buying email subscribers.
0:55.4	So what we mean by that is buying email subscribers could be you go to another list, right?
1:01.2	And you can tell them you can promote your newsletter to that list or you can go on the
1:05.2	ad platform, just really wherever the attention is and start to buy people for your list to
1:11.0	grow it.
1:12.0	The question is when should you be doing that?
1:14.5	Neil, you can kick it off first.
1:15.9	Yeah.
1:16.9	So generally speaking with email, listen to clarifying Eric's point of view and what he's
1:21.9	trying to say, we don't recommend an email to just go buy, listen, add it to yours.
	...

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