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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

When Should I Offer Ads On My Site, and How Do I Determine Pricing Strategy?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9638 Ratings

🗓️ 16 June 2014

⏱️ 16 minutes

🧾️ Download transcript

Summary

Today's question comes from Gaby, who wants to know about adding advertising to her site. How much should she charge? When should she start with advertising? If you have a question about monetization, record it at http://www.askpat.com/. Thanks to today's sponsor, Stamps.com. Go to http://www.stamps.com/. Click on the microphone on the top of the homepage, and enter “PAT.” You’ll get a special $110 bonus offer, which includes a $55 USB Digital Scale, and $55 Free Postage. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

AskPath.

0:07.0

What's up, everybody, Pat Flynn here, and welcome to episode 105 of Ask Pat. Thank you so much for joining me.

0:16.5

We have another great question today from Gabby about ads and pricing strategies for your website but before

0:21.9

we get to that i want to thank today's sponsor stamps dot com because you know these days anything is

0:26.8

on demand you know television podcasts you can order food on demand to come to your house why not stamps

0:33.2

with stamps dot com they make it so easy anything you can do at post office, you can do right now from the desk in your home

0:39.4

or at your office.

0:40.4

It's so cool.

0:40.9

You can buy and print official U.S. postage for any letter or package using just your

0:46.0

computer and your printer.

0:47.5

And unlike the post office, first of all, you don't have to wait in line.

0:50.4

And second of all, it's open 24-7. So there's a special offer that Stamps.com is offering for you,

0:56.7

the Ask Pat listener right now. Use my name Pat. So what you do is you go to the website,

1:00.6

you click on the microphone at the top of the page, and you type Pat. That will give you this

1:05.4

really cool offer, which is a, first of all, no risk-free trial. And then secondly, a secondly a 110 bonus offer i'm really excited about

1:14.0

this because not only are you getting a free digital scale but you're also getting fifty five

1:18.6

dollars in free postage again stamps dot com enter pat now let's get to today's question from

1:24.5

gabby hi pat my name is gabby i'm a big fan of the SPI blog. It Rocks. You're awesome.

1:31.7

My question is about when would it be the right time to offer advertising on my website?

1:36.0

Should I base a price on the amount of visitors in a month? How can I find out what my website

1:40.4

is worth and how to price ads? Should I offer it through a publisher like buy sell ads.com?

1:45.8

If so, is it better to offer a CPM pricing or a fixed monthly price?

...

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