When Should A Company Remove People From An Email List?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 27 March 2015
⏱️ 8 minutes
🧾️ Download transcript
Summary
Today's question comes from Donna, who has an observation about the way she uses emails from companies. When is it a good idea to clean your email list? Share your thoughts at #AskPat309. Do you have a question about managing your email list? Record it at http://www.askpat.com/.
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Transcript
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| 0:00.0 | AskPath. |
| 0:04.0 | AskPath.com |
| 0:06.7 | What's up? |
| 0:11.7 | Everybody, Pat Flynn here, and welcome to episode 309 of Ask Pat. |
| 0:15.6 | Thank you so much for joining me today. |
| 0:17.1 | As always, I'm here to help you by answering your online business questions five days a week. |
| 0:21.1 | Sweet. Let's get to today's question from Donna. |
| 0:24.8 | Hi there. I'm wondering if there's a new trend that businesses are using to try to control their email lists. A few years ago, I subscribed to a food blog's newsletter, but now I've received an email a couple months ago that stated they were removing me from their email list because I wasn't opening their updates. |
| 0:40.5 | They obviously didn't know that I used the subject line of emails as a prompt for me to check |
| 0:45.0 | their Facebook page or their website, because honestly, I don't always open all my email. |
| 0:49.3 | But when I see who they're from, I can click a bookmark and get the update anyway. |
| 0:52.8 | To me, their decision to remove me was a bad |
| 0:55.1 | idea and should have been left up to me, the recipient, but I let them keep their decision. And as a result, |
| 1:00.8 | I haven't even visited their Facebook page of website since November because I lost my prompt. And it's not |
| 1:06.4 | that they're not important, but I follow a lot of businesses and needed something as a reminder, even if it was |
| 1:11.9 | just a subject line in an email. So I'm wondering if there is something new going on with email |
| 1:18.5 | lists for websites. Thanks. |
| 1:21.8 | Hey, Donna, thank you so much for the question. And it's, you know, I feel it's really interesting |
| 1:25.7 | to hear this because we don't |
| 1:27.6 | often know how people use email on the other end like this so I have a big email list and I |
| 1:33.5 | send emails out all the time and not everybody opens them and what happens is these email service |
| 1:37.9 | providers they do keep track of how many people click to open those emails and you're right |
... |
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