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Your Undivided Attention

When Media Was for You and Me — with Fred Turner

Your Undivided Attention

Center for Humane Technology

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4.81.9K Ratings

🗓️ 6 August 2020

⏱️ 37 minutes

🧾️ Download transcript

Summary

In 1940, a group of 60 American intellectuals formed the Committee for National Morale. “They’ve largely been forgotten,” says Fred Turner, a professor of communications at Stanford University, but their work had a profound impact on public opinion. They produced groundbreaking films and art exhibitions. They urged viewers to stop, reflect and think for themselves, and in so doing, they developed a set of design principles that reimagined how media could make us feel more calm, reflective, empathetic; in short, more democratic.

Transcript

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0:00.0

Now friends, I'm just an average American, but I'm an American American

0:06.0

and some of the things I see in this country of ours make my blood boil.

0:10.0

That's a clip from a film called Don't Be a Sucker, produced by the U.S. Department of Defense during World War II.

0:16.0

It's propaganda, of course, but propaganda designed to inoculate the public against fascism.

0:22.0

Now you know them. You know what they stand for,

0:25.0

and it's up to you and me to fight them.

0:27.0

So what is the Democratic response to a voice like this?

0:31.0

Fight them and destroy them before they destroy us.

0:34.4

In the case of this film, the Democratic response to a fictional fascist comes quietly, almost

0:39.4

as a sigh.

0:40.4

I've heard this kind of talk before, but I've never expected to hear it in America.

0:46.6

Two spectators walk away from the crowd and sit down on a park bench.

0:50.0

Do you believe in that kind of talk?

0:52.0

I don't know, it makes pretty good sense to me.

0:54.0

There's no narration, just a respectful conversation.

0:57.0

What about you, you aren't American, I?

0:59.0

I was born in Hungary, but now I am an American citizen. And I have seen what this kind of talk can do.

1:06.0

A conversation that invites you to think of yourself as an individual.

1:09.6

You all belong to minority groups.

1:11.9

I was born in Hungary.

1:13.5

You are a Mason.

1:14.4

These are minorities.

...

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