Hey guys, quick heads up before we start this interview with Dave Morgan from Simul Media.

There is a bonus interview at the end of this. Talk to Jim Rutenberg from the New York Times, about two stories he wrote in the last week. They're good. You should listen to that. That's around the 53 minute mark if you're anxious, but you should listen to the whole thing. Enjoy. Today's show is sponsored by Mack Weldon. They make the most comfortable hoodie, sweatpants, underwear, and socks you'll ever wear.

I'm wearing them right now. That's why I feel and look so comfortable. What do you think, Dave? You certainly feel and look comfortable. Check out these socks. Do these look comfortable? They do. I like those. I like those. That's a real salesman telling you that he likes those socks. They're easy to buy. You go to macweldon.com. You get 20% off your order with the promo code recode.

That's, I like those. I like those. It's a real salesman telling you that he likes those socks. They're easy to buy.

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You get 20% off your order with the promo code recode.

That's macwellden.com, promo code recode. You don't like these socks. Impossible to imagine. But if you don't like them, guess what you do, Dave? You send them back and you get your money guaranteed? No, no.

That's old school thinking.

You hang on to them.

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Love it.

They're still in business.

So I can give it to my daughters then.

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Just go to my daughters then. Do whatever you want with them.

Just go to macwellden.com. Use the promo code, recode. You get 20% off, and they will know that I sent you. This is Recode Media with Peter Kafka. That's me. I'm sitting across from Dave Morgan. I'm going to introduce him in one second formally. But first, I just want to say that last week I went to the Code Commerce event.

We hosted, I met a bunch of you guys. A bunch of you came up to me and said, hey, I listen to your podcast. I like your podcast. I love your podcast. It's great to hear that. I'm really appreciative of it. I'm glad that you guys like what I'm making.

So thank you.

And all I ask is that you tell someone else who's not me about the podcast so they can like it too. Okay, here is my

formal introduction. It's Dave Morgan, CEO of Simul Media. I pronounce me correctly. Simul.

Correct. Simul Media. I think of Dave as the guy I go to when I want someone to explain how

advertising really works, both in TV

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