When is it Acceptable to be a Sell-Out?: The Fine Line Between Integrity and Marketability

The Tai Lopez Show

Tai Lopez

Business

4.8 • 6.9K Ratings

🗓️ 6 July 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

The first thing you need to do when selling anything is to define your goals or your objectives. Some objectives that you should have a clear answer to is who you want this product or service to help and how big that market is. Once you define your customer avatar, you can then reverse engineer every step of the way it'll take to reach those people. And if you happened to change what you originally thought would work, for something you know will help better to reach your customer avatar, then you are not a sell-out. You are a good marketer. You serve your customer, not yourself.Learn more about your ad choices. Visit megaphone.fm/adchoices

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Transcript

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0:00.0	talking book covers and how important it is to stay and have integrity to what you want to do
0:07.3	like your piece of art versus making it marketable and so I was just saying
0:12.7	better well piece was here playing basketball on the way out is it time
0:15.8	I want to show you how I hit the game winning shot in the NBA championship how I think
0:21.3	he caught it the mind of a champion so he said you take a piece of paper you draw a circle
0:25.3	the middle then you put a line out arrow this way and I'll arrow that way so the arrow this
0:31.0	way is all your mistakes failures the arrow out this way is all your successes when he said
0:39.2	when I was playing that big game when I draw the line this way I had missed some shots earlier
0:44.9	and the crowd is yelling at me I could hear people who Richardson told me people don't realize
0:50.0	when you play in basketball you can hear every single person not literally but you can hear
0:54.5	hundreds of people and met us that these people were yelling at me saying oh you suck you suck
1:00.4	but he said since it's not in my circle it's to the left I ignore it then to the right I had
1:07.1	hit some good shots I had dunked I had I was in the game championship game playing that's one of
1:13.0	the biggest successes you could have in sports he said but I ignored that he said well what's in
1:18.1	the middle he said the middle is what you're trying to do and he said people always forget the
1:24.4	middle so for you with your book if you design a cover you got to think right in the middle
1:32.4	why did I make this book so if the goal is to have a piece of art on the cover of the book that's
1:38.9	why you made the book then you optimize for that but let's say your goal is to change a million
1:46.3	people's love life so let's say there and let's say the book cover what it looks like is outside
1:53.3	of the circle like you didn't make a book to have a cool book cover you made a book because you
1:58.5	have one goal meta said his one goal was winning championship so he had made some shots he had
2:04.4	mission shots he had distractions here and he said when I got the ball with a few seconds left
	...

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