What Your Media Plan Should Look Like In 2021

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 23 January 2021

⏱️ 121 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s episode is another Marketing For the Now! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the modern media plan look like to YOU in 2021?” I lead conversations with our 12 guest speakers, including…

Ally Financial, CMO, and Chief PR Officer, Andrea Brimmer
BlackRock, CMO, Frank Cooper
Delta Airlines, VP, Global Brand Marketing, Molly Battin
Dole Packaged Foods, Global CMO, Rupen Desai
HPE, Chief Brand Officer, Marissa Freeman
Hyundai, CMO Angela Zepeda
KFC US, CMO, Andrea Zahumensky
Kroger, VP of Marketing, Mandy Rassi
L'Oreal, SVP, Head of Media, Shenan Reed
Mint Mobile & Ultra Mobile, CMO, Aron North
Peloton, SVP, Head of Global Marketing and Communications, Dara Treseder
The North Face, Global VP of Product and Marketing, Steve Lesnard

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Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:05.1	Hi everyone and welcome to VaynerX Presents
0:08.5	marketing for the now. How are you doing Gary?
0:10.9	I'm doing extremely well. How are you?
0:13.0	I'm good. It's our 17th episode and I have to say after a day like yesterday,
0:18.3	feeling pretty fine. That makes me happy.
0:21.2	Yes, it is beautiful and sunshine and I am extremely excited about our first show of the year.
0:26.8	We've got an awesome lineup. It's our first episode of 2021 and we are going to focus on one
0:33.9	question, as you know. What does the modern media plan look like in 2021?
0:39.9	So we're going to kick things off with Andrea Bimmer.
0:43.6	Andrea is the Chief Marketing and Public Relations Officer at Ally Financial,
0:48.7	where she leads the team of 115 disruptive marketers. Since then,
0:53.5	Ally's brand has doubled in value every year since she launched the new promise in 2016.
1:02.0	And so over those three years, they've been celebrating Ally's promise. Do it right.
1:07.9	Welcome Andrea. Thank you Andrea. Appreciate being here. Hey Gary.
1:12.0	How are you with so many Andrea's? I know, right? I've never been around so many Andrea's at once.
1:17.6	So, Andrea, first of all, how's your new year going? How you feeling? What's cooking?
1:21.4	I am feeling good, Gary. I feel, you know, yesterday was just a good day for our country.
1:26.7	I feel like a good, good amount of peace and yeah, the new year and ready to rock and roll.
1:33.3	So let's get right into it because you know, we have a lot of entrepreneurs. We have a lot of
1:37.1	Fortune 500 companies. So we're going to try to break this down a little bit. But I think
1:41.6	and keep I love the dog in about that. It's perfect. It's exactly how I want it.
	...

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