What You Ought to Know About Amazon Advertising Before Everyone Else | Ep. #580

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 3 March 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #580, Eric and Neil discuss what you must know about Amazon advertising before anyone else. Tune in to hear how you can leverage Amazon Advertising for your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Ought to Know About Amazon Advertising Before Everyone Else [00:35] Eric read a report that stated Amazon did $60 Billion in ad revenue and grew by possibly 60%. [01:12] Neil believes the stats are that Amazon ad revenue could reach $4.5 billion in 2018. [01:29] Eric and Neil suggest you start getting into the Amazon ad revenue game. [02:01] If you are doing America-based advertising, it’s time to pay attention. [02:09] Amazon Echo presents an advertising opportunity. [02:30] The profit margins on advertising are huge. [02:44] In another five to ten years, they may have wiped out brick and mortar retailers. [03:02] There are a lot more areas of advertising when you consider options with Amazon. [03:30] Make sure you jump on board, play with the advertising, and fine tune! [03:45] With the purchase of Whole Foods and the opening of the Amazon Go store in Seattle, they are taking over retail. [03:52] Eric and Neil saw a report that said Amazon is considering taking on FedEx. [04:25] It’s a new channel, whoever leverages it first will benefit the most. [04:55] That’s all for today! [05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about what you ought to know
1:00.0	about Amazon Advertising before everyone else.
1:04.2	So I actually looked at a report recently.
1:06.4	I'm sure Neil you did too.
1:07.8	And I think they either, Amazon did 60 billion
1:11.1	in advertising revenue and they grew by a lot in the last year.
1:14.3	It's more they grew by 60% you're looking at me crazy. Yeah I have no idea what the
1:19.2	revenue numbers are from advertising but yeah they're huge. I don't know if they're 60 billion but they are huge
	...

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