What You Ought to Do With Your Old Content That Gets No Traffic | Ep. #932

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 18 February 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic [00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly. [01:05] Using this, there is a good chance you could decrease your traffic. [02:20] HubSpot hires people to maintain and upgrade their content. [02:40] At Single Grain, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks. [02:57] If it ranks for hundreds of keywords, you are in good shape. [03:20] Neil has employees that are hired specifically to upgrade content. [03:46] They are tasked with upgrading the higher-ranked content. [03:53] Use Clickflow to A/B test your title tags. [04:30] See if you have internal links to your posts, if you don’t: add them. [04:53] Don’t forget to check comments to see where you need to improve. [05:24] BuzzSumo added the “evergreen score” and this helps you compare yourself to competitors. [05:58] An evergreen score is calculated by looking at the number of links going to a given page, number of social engagements, and how long the post has been live. [06:19] That’s it for today! [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eritzu.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about what you ought to do
1:00.0	with your old content that gets no traffic.
1:04.4	So everyone starts talking about the prune and crop strategy where you should just take your old
1:09.7	content and delete it.
1:11.1	And that is, it's not a bad strategy, but most people who do it do it wrong and you're
1:14.7	probably going to I'm not trying to be rude but when you do it and you do it
1:18.6	wrong your traffic goes down it doesn't go up and even when you know what you're doing little things like I've
1:24.4	even messed up on it it's natural I'm not the best technical guy when it comes to
	...

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