What We Are Seeing With AI SEO Right Now #2609

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 14 November 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What We Are Seeing With AI SEO Right Now [00:40] Increase in the creation of Q&A pages on websites [01:03] Shift in AI content creation strategies involving more human intervention [02:05] LinkedIn's UGC content and compounding traffic [02:33] Rising trend of programmatic SEO and the need for QA [03:21] Negative impact of AI-based content on fashion site's traffic [03:58] Negative impact of AI-based content on auto site's traffic [05:08] Importance of QA and accurate content in AI SEO [05:43] AI-enhanced content and updating existing content [06:34] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	All right now. So we're going to talk about what we're seeing with AI SEO right now. So Neil, you want to go first or you want me to go first?
0:08.0	The big thing that I'm seeing right now, dude, is I'm just seeing a massive creation of people doing
0:15.1	Q&A pages on their sites. Whether it's UGC like what LinkedIn is doing or some
0:20.2	people are just manually creating a lot of question and answer pages. They're all some people's
0:25.0	are just manually creating a lot of question and answer pages.
0:24.0	They're all trying to go after, all right,
0:26.8	Google and being are going to answer people's questions.
0:29.8	How do we create a thousand, five thousand pages that just have specific questions long tail and
0:37.6	answers and we're seeing a mass creation of that and on top of that you and I are both seeing this, but we're also seeing a lot of companies create a ton of AI-driven content.
0:48.0	We're actually seeing more of that earlier this year, and realities kicked in with a lot of the companies that we wanted to work
0:56.1	with and they were just like no we can create all the content through AI or some of the people
1:00.2	that we were working with like no we want to use AI and we started running
1:04.7	A V tests for them and showing them and it's like look one is getting a lot of
1:09.4	traffic the AI stuff isn't getting that much traffic and people are starting to shift their
1:13.9	strategies to becoming more like what they used to but not exactly when the
1:19.7	difference here is they're still using AI but they're using AI for idea creation or images or
1:27.6	helping craft some of the content but not all of it or updating their content but they're involving humans to a much higher degree than they were earlier
1:38.3	this year's from what we're seeing. Yeah, we've said this before but the the
1:42.0	answer to winning with AI, SEO is AI plus human beings.
1:46.5	And so, you know, when we think about what LinkedIn is doing, their traffic is compounding.
1:50.7	A couple months ago ago we talked about this
1:53.0	they're getting one or two million visits from this UGC content now it's like they're getting
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