What to Post on Social Media During Slow Seasons

The Jasmine Star Show

Jasmine Star

Jasmine Star, Business, Start A Business, Instagram Growth, Social Media, Business Strategy, Online Marketing, Business Tips, Entrepreneurship, Social Curator, Marketing, Photographer, Social Media Strategy, Photography

4.9 • 2.7K Ratings

🗓️ 12 November 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Friend, whether your sales slow down while people vacation during the summer or after the holiday season passes in January, every business goes through slow seasons.

...But not being busy doesn’t mean you should stop posting on social media!

>>In fact, slow seasons are a GREAT time to test, experiment and create systems for your social media planning.<<

Along with what to do in slow seasons, in this Q+A you’ll also hear me answer questions on:

Should I pre-schedule posts on Instagram and Facebook?
What should I do when my content feels stale?
How can I compete with luxury brands without luxury-level marketing dollars?
What content should I give away for free vs. what I give in my paid programs?

Ready to listen in? Press play! And if you enjoyed this real talk Q+A, leave a review for the Jasmine Star Show on Apple Podcasts!

Transcript

Click on a timestamp to play from that location

0:00.0	Hi there, welcome to the Jasmine Starshow. No, I'm not your host, my name is Daniel, a software
0:19.4	developer here at Social Curator, which basically means I type at a keyboard all day. But now
0:24.6	I can add a new skill to my resume.
0:26.6	Podcast her. I'm here today to share with you an awesome Q&A Jasmine did after her live class last month.
0:32.6	Had a plan, create, and execute a month of social media posts in one day. I loved listening to Jasmine help business owners all over the world
0:40.6	in all different industries. And I think you're going to love it too. Let's listen in.
0:44.6	Erin, welcome. I'm so happy you're here. Hi, what is your question, doll?
0:50.6	My question is, do you pre-schedule your posts on all social media platforms? Like I always feel like I'm repeating myself on Instagram and Facebook and Twitter and everything.
1:02.6	And then like, is it all the same day and kind of not throughout all in, but where does video show up to?
1:08.6	Okay, so on the ends of the Social Curator, we're big practitioners and we advocate staggering the content.
1:14.6	Because studies have shown that users what they call platform hop. They'll be on Instagram for like 20 or 30 minutes.
1:20.6	And they're like, okay, maybe I'll pop over to LinkedIn or maybe I'll hop over to Facebook.
1:24.6	Whatever their secondary platform is. And if you're posting all at the same time. So let's say I follow your account and I'm on Instagram.
1:30.6	And oh, I like your photo. And then I hop over to Facebook. And because I follow you there, I'm going to see the same content.
1:36.6	I am less likely to engage with the content on Facebook if I've already engaged with it on Instagram.
1:43.6	So what we want to do is statter. We want to start off with what we call your primary platform.
1:48.6	This is where most of your social media involvement is going to be. And then you denote time later to say it's going to go on Facebook here.
1:57.6	And it will go on Twitter here and it will go on LinkedIn here. That takes a little bit of time and strategy.
2:02.6	But what we really focus on is build the system. Once you build your social curator system of stagering the content, then all of a sudden, scheduling becomes very easy Tuesday morning.
2:11.6	I post this on Instagram. And then the following Tuesday at 12 o'clock, I posted on Facebook. All of a sudden, it just comes part of your plan.
2:19.6	Now where does video fit?
2:21.6	The good thing about social curator is that I am very first a practitioner.
	...

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