What to Doux to Create a 7-Figure Product-Based Business, with Maya Smith, Founder of The Doux
Dear FoundHer...
Lindsay Pinchuk
5 • 854 Ratings
🗓️ 7 February 2023
⏱️ 49 minutes
🧾️ Download transcript
Summary
“I focus on creating things that are meaningful,” says Maya Smith, founder of The Doux, the acclaimed Georgia-based salon and accompanying haircare line which is nationally distributed by key mass retailers. Maya is a professional stylist, beauty editor, and licensed cosmetologist with 27 years in the game who styles more curls on her worst day than the average influencer touches in a year. Award-winning hair care line The Doux blends old school flavor with new school science, and provides solutions that focus on textured hair care. Now a 7-figure business, The Doux offers simple formulas made of real ingredients, to simplify hair care regimens and maximize confidence.
Top takeaways from today’s conversation:
- Start with your own needs. Reach out, research, find resources and respond to clients’ needs and feedback.
- Lean into your expertise–you can’t be an expert at everything.
- When you can only help so many people, envision how you can scale and execute.
- Stay authentic to yourself, make yourself the point of difference. People want the truth.
Quotes
• “Lean into what you are expert in. It’s important for us to know that we can't be the expert on everything. I'm the hair care expert, I know how products should perform.” (12:48-13:01 | Maya)
• “I'm not as much thinking about what The Doux will do, but how The Doux will change the industry that I know as textured hair care. That's really what I'm focused on right now. Will people see their hair differently? Will they make different choices because of what we shared with them? ” (38:22-38:48 | Maya)
• “I love to see The Doux change the way people see themselves.” (41:01-41:12 | Maya)
• “The reason that you started is really what will carry you through if you forget why you started, it's a wrap.” (44:16-44:25 | Maya)
• “I would also say learn to build some systems in your business so that if you get hit by a bus, somebody can keep going.” (44:32-44:41 | Maya)
Connect with Maya Smith:
Instagram | https://www.instagram.com/ilovethedoux/
Instagram | http://www.instagram.com/ouidoux/
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. |
| 0:07.0 | You wear so many hats, you burn the men'side oil, you pour your heart and soul into everything |
| 0:11.9 | that you do. |
| 0:13.0 | But without a doubt, the journey is worth every single second that you put into it. |
| 0:18.1 | I'm Lindsay Pinchuk, host of the Dearer Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly. |
| 0:29.3 | I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.6 | starting, growing, nurturing, and in some cases, even |
| 0:39.2 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.1 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your own founder goals. |
| 0:57.7 | Welcome back to another episode of Dear Founder. I'm your host, Lindsay Pinchuk, and for those of you who are new around here, I've been building brands for nearly 25 years. |
| 1:09.8 | And I started my own company back in 2010 with just a |
| 1:13.1 | $500 investment and a $0 marketing budget. I grew that business to reach 3 million users per |
| 1:19.9 | month across multiple platforms and generate seven figures in revenue for six years straight. |
| 1:25.2 | I used organic community-centric strategies, and I talk about |
| 1:29.7 | those all the time, both here on the podcast and on my social media. I grew my business, |
| 1:35.5 | Bump Club and Beyond through partnerships with Target, Nordstrom, the honest company, and hundreds |
| 1:39.9 | of other brands. This was all before I led my company's acquisition to a large agency holding |
| 1:44.7 | company in 2019. And two years later, I exited that company with one simple goal to support other |
| 1:53.0 | female founders and business women through their own entrepreneurship journeys. Today, I'm a |
| 1:58.9 | consultant and an educator doing just that, sharing my experiences and |
... |
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