Every touch point matters. If customers feel let down even once, they're often ready to look

somewhere else. This is why it's so important to recognize that trust is the lifeblood of your

business and you need to do what you must to protect your brand. Welcome back to the Jasmine Star

Show, a place where we discuss business mindset. And today, how to rebuild trust with your audience.

And I know, even if you've never rebuild trust with your audience. And I know,

even if you've never lost trust with your audience before, I want you to keep listening because

you're going to learn strategies that are going to help you prevent it from happening and

strengthen that trust even further. Okay, so in this episode, we're going to dive into strategies

that you can take to safeguard your reputation and a three-step

framework to regain trust after you've taken a reputation hit.

Now, I am sure that you've learned by now that trust is the foundation of customer loyalty.

And in my opinion, this is the greatest asset for any brand.

I just read a stat in the Edelman Trust Barometer that said

81% of customers are considering trust as their biggest factor in their purchasing decisions.

So when people believe in your brand, they are more likely to become customers and then repeat

customers and eventually evangelists. Now, evangelists are people who not just like what you do.

They tell people about your business and what they like about what it is you do. This directly

impacts your bottom line. But when that trust is compromised, well, skepticism can arise, which can

affect future purchases. Now, research shows that 63% of consumers will stop engaging with

a brand after a single negative experience. Just one. Now, it doesn't matter if it's like a

tone-deaf piece of content or a bad interaction or a poor customer service encounter. So what's our

big takeaway? Well, every touch point matters. If customers

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