What to do when Summer Sales Drop with Allie Elliott

The CEO Teacher Podcast

Kayse Morris

Marketing, Edupreneurs, Teachers, Entrepreneur, Teacherspayteachers, Business, Teacher, Educator

5 • 734 Ratings

🗓️ 14 July 2021

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Why Sales Drop during the Summer and What to do about it

Hey CEO Teachers! I see you, wanting to kick off your shoes, dip that one big toe in the water, and enjoy that long overdo beach day as you bask in the piercing rays of the summer sun. Then I see you checking your Teachers pay Teachers dashboard and *GASP* the anxiety sets in. There’s been a drop in sales! What is going on?! Why did your sales drop? Does this sound familiar? I’ve been there, too, and, honestly, I’m no longer surprised. Unfortunately, the “Summers Sales Slump” is a real thing and, fortunately, it’s normal and predictable. And the good news is: you don’t have to think of the summer sales slump as the summer sales drop any longer. That’s why today we’re bringing back one of your favorite guests. She is going to change your mindset and give you the action steps you need to turn your sales drop into your sales harvest. Friends, it is my pleasure to bring back on the podcast one of our amazing team members here at The CEO Teacher podcast — Allie Elliott.

Plan to Grow: what to do when sales drop and how to turn the sales dip into the sales harvest

In our community, we hear a lot about the summer sales slump when it comes to selling online. And Allie is the expert you need to hear from. For those of you who don’t know her, Allie Elliott is a teacher, entrepreneur, traveler, and member of Team Kayse. She has taught abroad for over five years and she helps upper elementary teachers transform their classes from strangers to family as the Classroom Community Copilot. She is also the Integrator here at Team Kayse and she has a LOT of experience when it comes to managing the summer sales drop. We cover a lot of ground in this conversation, but most of all, Allie is also going to give you gobs of goodies on what to do when the summer sales drop occurs. By the end, you might even start to see that summer is, indeed, the time to shine. So relax, put your air-pods in, lay back in your hammock, and listen to this episode to learn how summertime can lead to a flourishing harvest.

In this episode, you will learn:

Why sales drop and what to do when sales drop, specifically by using your Pinterest and Instagram accounts
How planning and posting three months ahead can counter the summer drop in sales
Why focusing on one ICA and your one thing will lead to your business thriving exponentially when school is back in session
Three questions that you can ask to make sure your TpT store is on target, on track, and primed for sales this Fall
How to enhance your TpT descriptions
How to review all of your marketing space, including your TpT cover art

LINKS MENTIONED IN THIS EPISODE ABOUT SUMMER SALES DROP:

CEO TEACHER® RESOURCES WORTH THEIR WEIGHT IN GOLD:

What's your CEO Teacher® Type? Find out here!

Download my free book, Start or Expand Your Online Teacher Business, and get started building your business today!

Check out my CEO Teacher® Book Recommendations here!

JOIN OUR CEO TEACHER® PODCAST COMMUNITY TO GROW WITH LIKE-MINDED TEACHERS:

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Send me a DM on Instagram– I love chatting with my people, so reach out with all of your questions about what to do when sales drop

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READY FOR MORE? I LIKE YOUR STYLE! LISTEN TO THESE CEO TEACHER® PODCAST EPISODES NEXT!

Behind the Scenes of Running a Successful Instagram Business Account with Allie Elliott

How Much Money do Teachers Make a Year? + How to Budget It with Tiffany Aliche

Content Planning Strategy Series: Top 5 ways to Take Massive Action on Your Goals for 2021

[Full Time Teacher Series] Keeping the Main Thing The Main Thing with Kristi DeRoche

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, CEO teachers, we are bringing back one of your favorite guest, one of our amazing team
0:06.4	members here at the CEO teacher, Allie Elliott.
0:10.1	You guys absolutely loved the interview that we did with Allie, where we chatted about
0:15.4	all things Instagram.
0:17.3	So we thought, what better way than to bring Allie back and get some tips and tricks on some
0:23.1	things that we do behind the scenes and things that she's done in her business as well.
0:26.7	So we hear a lot about the summer sales slump when it comes to selling your resources online.
0:33.3	It makes sense, right?
0:34.4	We're teachers.
0:35.2	We're off during the summer.
0:36.4	The last thing we want to think about is selling or purchasing resources for our classroom.
0:43.3	But it is when you can shine and prepare for the rest of the year.
0:48.3	Allie Elliott is a teacher, entrepreneur, traveler, and member of Team Casey.
0:52.3	She has taught abroad for over five years,
0:55.3	and she helps upper elementary teachers transform their classes from strangers to family
1:00.2	as the classroom community co-pilot. She is the integrator and cheerleader here at Team
1:05.4	Casey, as well as a certified CEO teacher coach. Allie loves serving and building relationships with teachers,
1:12.1	and you can connect with her everywhere at the classroom community co-pilot. You're going to love
1:16.6	this interview, as always, and you're going to fall in love with Allie if you haven't heard
1:21.1	from her before. So, ladies and gentlemen, without further ado, check out today's interview.
1:33.3	Hey friend, I'm Casey Morris, former full-time English teacher turned online business CEO, dedicated to helping teachers like you, unlock more freedom simply by using skills you already have.
1:40.3	I started selling my teaching resources online just to pay my Netflix bill.
	...

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