What They Don't Tell You About Nutrition Coaching, Going From Anorexia to Healthy Fitness Pro, Making Money In The Diet Industry & More With Jason Phillips

Ben Greenfield Life

Ben Greenfield

Education, Fitness, Self-improvement, Health & Fitness

4.6 • 5.2K Ratings

🗓️ 1 February 2024

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Envision the oppressive pursuit of physical perfection — enduring rigorous training on a mere 800-calorie daily diet. You might look like Adonis on the outside, but on the inside, you have the testosterone levels of a 90-year-old.

My guest today, Jason Phillips, not only broke free from the clutches of this demanding reality but reshaped it into a narrative of resilience. Beyond reclaiming his health and vitality, he transformed his journey into a guiding compass for others aspiring to optimize their well-being and achieve better health, fitness, and longevity goals.

Jason, a veteran in the fitness industry for decades, transitioned from a former cover model and professional athlete to becoming a highly sought-after fitness and nutrition coach. Currently serving as the CEO and founder of the Nutritional Coaching Institute, Jason's influence extends through various avenues.

At the core of his impactful work is a successful mentorship program for fitness and nutritional professionals. Here, Jason offers both group and individualized coaching to some of the most talented people in the industry, nurturing their growth and expertise.

Jason routinely speaks at Google, has been interviewed by Entrepreneur Weekly, and has been the featured speaker at the Cascade Classic and the 2018 Fitness Business Summit.

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For the full show notes, visit: https://bengreenfieldlife.com/jasonp

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Transcript

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0:00.0	My name is Ben Greenfield life podcast.
0:04.0	The average person that's showing up today, 2024, has tried eight diets, nine diets.
0:10.0	They're probably showing up with, you know, the effects of that, but they're probably showing up with you know the effects of that but they're probably
0:14.7	showing up afraid to consume any more than 800 to a thousand calories and so wherein
0:22.3	do you connect with an individual, how do you get an individual on board to be
0:27.2	consuming an adequate amount of calories? How do you lead them through that journey?
0:30.7	That's not addressed in the textbook because the textbook says, well, you know, just give the person 2,000 calories, right? Well, what if the person is only willing to go to like 1,200 or 1,400, how do you navigate that? Well, the average person also comes to us,
0:43.4	you know, if you do an intake form, what are your goals?
0:45.2	I want to look better and I want to perform better.
0:47.1	It's like, okay, so you want to lose body fat
0:50.0	and you want to increase potential strength
0:52.2	and performance at the same time.
0:53.6	Scientificly, what the book is going to tell you is calorie deficit, but calorie maintenance
0:59.5	and or surplus.
1:01.1	Well, like, when have you ever navigated an individual that can be in a
1:04.8	deficit and a surplus at the same time? Fitness, nutrition, biohacking, longevity,
1:11.4	life optimization, spirituality, and a whole lot more.
1:16.1	Welcome to the Ben Greenfield Life Show.
1:18.9	Are you ready to hack your life?
1:20.8	Let's do this. So you've probably heard of Neutropics, which are mind directing compounds that enhance your
1:36.0	cognition. You may also have heard of adaptogens, which help with focus and mood and sleep
1:41.0	and recovery by acting as kind of like a volume up, volume down dial on your body.
	...

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