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Reliable Sources

What the success of "Yellowstone" says about the state of cable TV and streaming

Reliable Sources

CNN

News

3.41.4K Ratings

🗓️ 7 January 2022

⏱️ 40 minutes

🧾️ Download transcript

Summary

Wall Street Journal reporter John Jurgensen talks with Brian Stelter about the success of "Yellowstone," the Paramount Network drama that attracted more than 10 million viewers for its most recent season. Jurgensen says it may be "tempting to think streaming has flattened the world," but "Yellowstone" shows that cable can still be a launchpad for big hits. Now ViacomCBS is using the cowboy soap opera to lure subscribers over to its streaming service. Jurgensen and Stelter also discuss other trends on the television beat. To learn more about how CNN protects listener privacy, visit cnn.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

have you watched Yellowstone yet? And if not, do you know what you're missing?

0:05.7

It's the biggest show on cable TV. So what does that mean in the streaming age? How significant is

0:13.2

that? How did it become such a big hit? And what does it say about the state of television?

0:19.3

Those are some of the questions for this week's Reliable Sources podcast. So let's get started.

0:24.3

Cue the music.

0:28.4

I'm Brian Stelter and you know, this weekly podcast is our chance to go more in-depth talking about how

0:34.1

the media world works and doesn't work. Yellowstone is, in the words of the Wall Street Journal,

0:42.3

a huge hit that started with small town fans. It caught on in smaller markets before hitting it big

0:49.9

in major cities. And now the journal says it is the start of an empire. This really intrigued me.

0:57.6

It's began a lot of attention from TV critics, from reporters, because we haven't seen a show

1:04.7

pop this big in cable for a very long time. And yet if you want a long online stream it,

1:11.3

it's quite difficult. The success of Yellowstone has even caught the attention of the White House.

1:17.2

So to talk about all of that, I'm joined by John Jerkinson. He's an entertainment reporter

1:22.9

for the Wall Street Journal and he filed that story I was just quoting, calling Yellowstone a huge

1:27.7

hit that started with small town fans. So let's bring them in, John Jerkinson, and welcome to the

1:32.9

podcast. Great to be here, Brian. I'm going to have to admit right right here. I have not watched

1:37.6

Yellowstone yet. I hope people don't turn this off as a result. I guess I'm part of the problem,

1:42.5

John. You must have watched at least some of the show in order to write your story, right?

1:47.5

Of course, yeah. I remember when Yellowstone came on, it was kind of a remnant of the old cable days

1:53.7

as this Paramount network was trying to brand itself around an original series. So I took

1:58.8

note at first also because Kevin Koster, giant movie star, now on TV. I have to say I sort of lost

2:04.6

the thread for the show, but I'm back on the train. Am I part of the problem? Am I one of these

...

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