All right. So we're going to talk about what the Hollywood actor strike can teach you about marketing. So

interestingly enough, Neil, where I live in LA, I can see the picketter. So Monday through Friday,

the picketters. So there's one on the other side, which is Wilshire and then one on Santa Monica,

which is where I am. And they're just going the entire day. And when it was freaking hot last week,

they're just going hardcore. And let's not talk about hot. You guys don't know what hot is in Los Angeles.

Yeah, too, Shay. But okay. So I want to give a little high level on the actor strike and you can

add in here too. So basically, sorry, I trained Brazilian Jiu Jitsu. And then one of the guys in my

class, or he's actually in a higher class than mine, but he's an actor and he's on that show

Deadwood. I think that's what it is. He's like the sheriff. But point being he's, yeah, we're just

like far apart. The streaming platforms are just making way more money now. And we're not getting a

piece of it. And now they're talking about using AI to use our likeness and just pay us one time

for that. And we're just so far apart, we need better treatment or whatever it is exactly. And so

it's a situation where not only the actors are striking, but the writers are striking too,

because of all the power that's consolidating with these large corporations. So anything,

is there anything I might have missed there? No, they're also striking for an impairment. That's on

Melrose. Yeah, I'm sure they're striking. I don't know why they're striking over here, to be honest.

But point being is I'll start it off first. From a marketing standpoint, look, at the end of the day,

if you're Robert Downey Jr. aka Ironman, or if you're one of the superstars, it just doesn't matter,

right? There's always going to be the top 1% that drive like a lot of the, I'm not saying these

other actors aren't important or writers aren't important, but there's the superstars that stand

out just like in the NBA, you have the super superstars and they have the NBA players and then you

have the vast majority of people that can never play in the NBA, right? It's the same thing with

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