What's up? What's going on? What's up friend? How's it going? How's your heart? How's your butt? What's up chicken butt? I'm so grateful you're here.

Wuhoo! Let's dive into this juicy conversation. This is an audio clip from a conversation that Mike and I had with

Judy Holler. She is the host of the Yes and podcast and it's really cool. It's a

behind the scenes on how we built Soul. You know, we started Soul CBD from my kitchen and it was a small, silly idea. We didn't know what we were doing when it came to DTC, direct to consumer. I was an entrepreneur hosting events doing coaching, running my online

business. Mike was a professional athlete, but we both fell in love with CBD for anxiety,

for pain management. My brother was on eight medications at one point and seeing

someone you love being that much pain and sitting with them in hospitals trying to

figure out what's going on is it's heartbreaking. You know I've gone through so much with Mike and

his health journey and I'm just so proud of him not only for the hard work and the

blood and sweat and tears that he puts into soul as the CEO, but how far he has come with his health journey and never

giving up when he felt completely hopeless.

So I know that if you are in pain and you're listening to this episode you're going to

resonate with Mike's story. Again he was on eight medications and now is on zero

medications. CBD is one of the tools in his toolbox for helping him to manage his pain and it's definitely

something that I use on a regular basis to help my anxiety. I'm just someone who

because of my ADD I think my brain is always racing and that naturally makes me a little bit more anxious of a person.

So although AEDD, AEDHD is such a gift and I have all of this extra energy and all of this creativity it can also be difficult to

slow down my brain and to get it to calm down so I love our dream caps I love our gummies

I love our tinctures I use it on a daily basis and that's why we came together I was like hey Mike maybe we start a business around this and of course initially he thought I was crazy because I'm a big dreamer and I want to turn everything into a business.

And Mike is definitely more left brain logical.

So I think initially he was like, okay, well, let's map it out

and what are the details and you know, I'm super right brain. So I was like, let's just do it it's going to be great we're going to help so many people and it's funny because Mike and I actually owned a food distribution company together seven years ago and that failed quote unquote I mean there's there's no failure there's only lessons

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