An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame. But then what?

This blue up is a new podcast documentary that reveals how social media

start and is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blue up on Spotify or wherever you get your podcasts.

I need support staff to clear the room. Stand up and walk now!

Hello and welcome to the watch. My name is Chris Ryan and I am an editor at TheRinger.com

and join me on the other line just as soon as he finishes doing something for his uncle.

It's Andy Greenwald!

Is that phrase? That's Mark now.

It's not the window. Yeah, it really means something now. Andy, it's wonderful to see you.

It's Monday after Thanksgiving. Always a sentimental time in the Greenwald, Ryan relationship

because some of our best memories were forged during the long Thanksgiving weekends

spent in Philadelphia. Andy, some would say that's when we did the best studying.

Yes, without question. I would also say that you say some of the best memories.

I would say some of the most significant missing memories, just like huge lacunae of time.

That's right.

Yeah, you were missed on these coasts.

Yeah, stayed here, hung out, we did a little time in a Huntington Beach shout out,

coast of Mesa, just did a little of some family stuff out there.

It was pretty intense out on the roads in California.

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