What Social Media Platforms To Focus On In 2024 l Marketing Against The Grain
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 20 May 2024
⏱️ 63 minutes
🧾️ Download transcript
Summary
Today's episode is my interview on the Marketing Against The Grain podcast with Kipp Bodnar, CMO - HubSpot, and Kieran Flanagan, SVP Marketing - HubSpot. We discuss the central role of attention in marketing and how it shifts across platforms, the value of engaging comments as a marketing tool, and much more. Hope you enjoy this one!
Check out my new book - Day Trading Attention: https://garyvee.com/attention
Learn more about Marketing Against The Grain:
YouTube: @MATGpod
X: https://x.com/matgpod
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Transcript
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| 0:00.0 | Hey everybody, before we go into today's podcast, |
| 0:02.6 | I wanted to say that a new book is coming. |
| 0:05.0 | The follow up to Jab Jab Jab, Right Hook, |
| 0:07.1 | originally called Jab Jab Jab Left Hook. |
| 0:09.2 | But I finally captured what I've been doing |
| 0:10.7 | for the last 20 years as an entrepreneur, as a creator, |
| 0:14.0 | and an operator of a marketing company that works with Fortune 5,500 companies and |
| 0:18.8 | really the punchline of what I'm seeing in society which is day trading attention |
| 0:22.0 | how to actually build brand and |
| 0:24.0 | sales in the new social media world. |
| 0:26.4 | I'm really proud of this book. |
| 0:27.9 | It goes so detailed. |
| 0:29.4 | It goes macro and micro as I like to roll. |
| 0:31.7 | And so if you've not picked up a copy yet go to |
| 0:34.2 | Gary VEE.com slash DTA which stands for day trading attention the |
| 0:39.5 | updated version of the marketing manual for your marketing team. |
| 0:43.8 | Definitely be a social media person that runs your stuff. |
| 0:46.6 | You need to get a book for them. |
| 0:47.8 | And definitely the marketers in Fortune 500 |
| 0:50.5 | for your staff and the entrepreneurs and creators and influencers who are trying to build something for themselves. |
| 0:54.5 | So proud of it. |
| 0:55.5 | Hope you enjoy it as much as I enjoyed putting it together. |
... |
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