What Should Your Social Media Ads Look Like? | A Q&A From Mumbrella360

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 2 August 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's episode is from this year's Mumbrella360 conference, which took place back in July. It was an incredibly fun talk and I dove straight into a Q&A. I answered questions like what's the difference between being entertaining and interrupting in the marketing space and also talked about the role that influencer marketing is playing in the industry. I also chatted about the importance of ads being relevant and holding an authentic connection to their audience. I even shared my thoughts on how stories can help bring awareness to the healthcare industry. This is a great episode for anyone looking to learn more about the current state of marketing. Enjoy :)

Transcript

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0:00.0	My creative process starts with, okay, you want to sell a hat or a beverage or a TV show or
0:06.6	electronic understood. Now, let me try to get a sense of what people care about today,
0:12.9	what's their pain points, what's happening in popular culture, where is their attention,
0:18.2	not potential reach, but actualized reach. So, you know, I reverse engineer the emotional truth.
0:24.8	Like, is this going to give them more time with their kids? Is this going to make them look cool?
0:29.5	Is this going to, you know, solve some sort of emotional, retangible pride of blown,
0:35.2	and then try to communicate in that way? Hello, everyone. Welcome back. I hope you've had
0:39.8	some caffeine for our next session, which is Ask GaryVee Live by a video. Gary is ready and waiting
0:46.5	to answer your questions live. So, don't be shy. This is your chance to ask one of the biggest
0:51.9	names in the advertising industry, your questions. So, please welcome by the wonders of the internet,
0:57.4	GaryVee. Hello, Gary. How are you? Very good. Thank you. Welcome to Montbrella 360.
1:04.1	Thank you so much for joining us today. I'm really happy to be a part of this. It's really
1:08.4	nice to see everybody. I might just open up with what's your first sort of few words for
1:16.4	everyone in the audience who is here about what what bought you to Montbrella 360?
1:20.8	You know, I've been public speaking for a long time, you know, 15 plus years. I've been in the
1:26.4	advertising industry now for about 14 years. And so, you know, this is one of the real events that,
1:33.6	you know, and I have a lot of respect for the people in the audience. I think a lot of people in
1:38.4	the audience could be up here on stage. And the moderns of COVID taught people that we could do
1:45.8	things more virtually. And so, I think everyone can tell I'm in a hotel room. I have a board meeting
1:52.4	in the morning here in Dallas, but I'm incredibly humbled to be with everybody. And I'm excited for
1:57.6	this format. I love Q&A because I think you get into the details. A lot of the content I make,
2:02.2	a lot of things I talk about publicly. You kind of got to go high level the macro, but what Q&A does
	...

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