What Should You Do with a Website that Is No Longer in Use? | Ep. #55

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 24 September 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnerships, and more. Time Stamped Show Notes: 00:25 – Today’s topic: What Should You Do with a Website that Is No Longer in Use? 00:35 – Neil usually does a 301 redirect to another digital property, or sells the domain 00:50 – Check out flippa to sell 01:09 – Rent the website as well 01:29 – Empire Flippers and FEinternational.com 01:58 – Eric just acquired another gun blog 02:10 – Used a 301 to drive that blog to his site 02:38 – 301 redirect EACH page and renew the domain for a very long time 03:10 – Redirect no less than the Top 25 pages driving traffic 03:35 – See what competitors are doing to make money 04:00 – If you drive the same amount of traffic, why aren’t you making the same amount of money? 04:20 – Finding website brokers 04:35 – Owning a premium domain name is a GREAT way to make money 05:03 – Why aren’t you doing anything with your site? 05:39 – Don’t be afraid to partner with someone who’s scrappier and hungrier than you 3 Key Points: Take advantage of 301 redirects. If you’re thinking about terminating your website, ask yourself WHY before doing so and evaluate the alternative options. Always hold on to a premium domain—that’s a digital real estate investment. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:56.0	Hello and welcome to another episode of marketing school. I'm your host Eric Sue.
0:58.0	And I'm Neil Patel.
0:59.0	And today we're going to talk about what you should do with a website that you no longer use?
1:05.0	Neil, what are your thoughts?
1:06.3	I usually just 301 redirect it into like another site that's in the industry or sell it to them. If I no longer use a
1:14.4	website and I don't care for it, I try to first sell it. If I can't sell it, like go to
1:18.6	sites like Flippa, I don't know what other sites are for brokers, but I just go to like sites like
1:23.2	Flippa and try to sell it. If I can't do that, I manually hit up people in the
1:26.8	space and I try to sell it to them. If that doesn't work, what I do is I 301
1:31.3	redirect it to like someone else in the space and try to charge them a monthly fee
1:36.0	for it and I know that sounds crazy but they actually pay it or I rent the website and what I do with
	...

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