What's Wrong With The Online Course Industry (And How To Make It Better) #1883

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 10 October 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1883, Neil and Eric talk about what’s wrong with the online course industry and discuss helpful solutions. Too many of the people taking online courses these days are either not completing what they set out to do or not getting what they signed up for. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's Wrong With The Online Course Industry (And How To Make It Better). [00:35] The biggest issues in the online course industry. [02:07] Fostering a sense of community can drastically improve completion rates. [03:34] How to incorporate assignments, quizzes, and group coaching calls. [04:37] That’s it for today! [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Udemy altMBA Wes Kao’s Essays on Cohort Based Courses Join our next live event from 7-9 November: Growth Accelerator Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we are going to talk about what's wrong with the online course industry and how to
0:55.3	make it better.
0:56.3	This is going to be like a session where we like talk about, it's kind of a complaining
1:00.4	session, but we're going to talk about how to make it better, right?
1:02.6	So we don't want to just complain the whole time.
1:04.4	So Neil, you go first.
1:06.1	The biggest issue with the online course industry is people sell courses, people take courses.
1:11.7	They don't get the outcome that they originally were sold on when they bought the course.
1:16.1	Some of it could be the way that people are selling a large chunk of it.
1:20.0	And maybe this is even the biggest chunk is people don't actually take action with the
1:24.1	course that they ended up buying.
	...

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