What's Working Now, What's Just Noise
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 4 August 2025
⏱️ 22 minutes
🔗️ Recording | iTunes | RSS
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Summary
Episode 570
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl breaks down what’s really working in mortgage marketing today—and what’s just a big ol’ distraction.
He shares five simple activities that continue to bring in real deals, including warm referrals, status update calls, daily prospecting, authentic personal branding, and smart follow-up automation.
Carl also calls out the things that aren’t moving the needle—like cold leads without a follow-up plan, overly self-centered social media posts, and unfinished funnel fantasies.
You’ll hear why conversations—not tech stacks—are the real key to closing more loans and why structure and consistency always beat out chasing shiny objects.
If you're looking to simplify your strategy and get back to what actually grows your business, this episode is your roadmap.
Stick around to hear Carl’s personal invitation to a small-group mastermind where you’ll leave with a plan to double (or even triple) your closings.
Ready to double or even triple your closings—without the chaos? Join Carl at the next small-group workshop in Clearwater Beach: MastermindRetreats.com
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | The truth about mortgage marketing, what's working now and what's just noise. |
| 0:12.6 | So hey, gang, Carl White here, loan officer freedom. |
| 0:17.1 | So I just, I was sitting out on the front porch and I was just pondering a little bit, wrote down a couple notes and thought I'd come in here and crank on the microphone real quick and just share some of the thoughts that I was thinking about. |
| 0:30.1 | So, so I want to get, just kind of get real with you here about mortgage marketing for a minute. |
| 0:36.7 | Because every time I turn around, there's somebody |
| 0:40.5 | trying to sell a new magic bullet, or I call them magic beans. Like the world's not, there's never |
| 0:46.6 | a shortage of magic beans. And, you know, like, and all the different things. And, and look, some of this |
| 0:54.1 | stuff is okay, right? |
| 0:55.4 | Like Instagram Reels and YouTube channels and funnels with 27 steps, |
| 1:02.1 | Consumer Direct webinars, lead vendors who promise exclusive high converting borrowers |
| 1:09.6 | and all that other stuff. |
| 1:10.6 | And what I found after coaching literally tens of thousands of loans promise exclusive high converting borrowers and all that other stuff. |
| 1:16.2 | And what I found after coaching literally tens of thousands of loan officers all across the nation and all 50 states, most of that stuff isn't wrong. |
| 1:21.5 | It just might not be what's working best now or be completely totally unnecessary. So today I want to help you |
| 1:31.0 | filter out the noise. So we're going to break this into two buckets. That's what I was doing |
| 1:37.5 | on the front porch is number one, what's actually working right now to close more loans. And then |
| 1:42.9 | number two, what's likely a |
| 1:45.4 | distraction that's probably costing you money? So what's working now? So what's working now |
| 1:51.5 | that I'm seeing, and gosh, it just seems to never quit, is warm referrals from agents and past |
| 1:59.3 | clients. This one still wins, period. And actually, |
| 2:04.6 | if we look at a graph, and I'm going to look off here to the side for those watching this on |
| 2:09.2 | YouTube, there's a little graph, and it shows, this was a famous study that was done, |
... |
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