What’s Up THIS WEEK: WORDS that Boost Everything? Facebook Update! Bridgerton? | Ep. 452

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Marketing, How To, Entrepreneurship, Business, Education

4.9 • 1K Ratings

🗓️ 27 January 2026

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles and why your old blog strategy might actually work on social today. Plus, get the specific keywords that are boosting email open rates right now, ahead of the Super Bowl.

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Best Moments:

(00:30) X is offering $1 million for the best long-form article on the platform this month

(01:50) New data shows Threads is actually beating X in daily mobile usage

(03:10) Using specific football terms in subject lines this week can boost opens by 15%

(03:50) The single emoji that drives a 20% lift in engagement around the Super Bowl

(04:15) You can now use paid boosting to target specific audiences for Facebook Live

(05:45) Lululemon is facing backlash over a major product failure with their new yoga pants

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.4	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.5	We also keep it short, like this intro. Let's check it out.
0:16.5	We are back for what's up this week from the Do This Not That podcast.
0:20.3	This is our short episode where we break down what's going on in business and marketing
0:24.5	in life.
0:25.0	And then we still have our other ones later in the week.
0:26.4	So what's going on?
0:28.3	So first, I saw on X, they are now offering, as of this week, $1 million to whoever
0:35.9	writes the best article on the platform this month.
0:39.1	And the article needs to be a thousand words.
0:42.2	That's to be original content.
0:43.6	And they're judging it based on the amount of impressions it gets on their feed or
0:49.5	whatever.
0:49.9	And the reason they're doing this, which is really interesting from a marketing perspective,
0:53.7	it's the same thing that's going on on LinkedIn.
0:56.1	LinkedIn is prioritizing long articles now too because that's what AI is picking up in their
1:01.7	citations.
1:03.0	But overall, when you see two major platforms trying to prioritize people writing long articles,
1:10.4	like thousand word articles, which is what
1:12.4	X is doing. And now what LinkedIn is also doing, that is something that we all need to be
1:18.7	aware of. It doesn't mean that short form is going away, but this idea of long form original
	...

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