What’s Up THIS WEEK: ChatGPT ADS? LinkedIn News! Marty Supreme - Ughhh 💸 | Ep. 478
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 • 1K Ratings
🗓️ 20 January 2026
⏱️ 11 minutes
🧾️ Download transcript
Summary
AI rumors are getting weirdly specific this week, and the ripple effects are already showing up in places you probably are not watching closely enough. Along the way, Jay Schwedelson connects the dots between LinkedIn suddenly becoming an AI citation machine, ChatGPT testing ads, and a major Constant Contact acquisition that hits close to home. Then it takes a sharp turn into a very firm new rule about movie runtimes and the reality show everyone is apparently addicted to.
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Best Moments:
(00:30) The rumor that OpenAI is eyeing Pinterest and why tagged images are the real prize
(01:19) LinkedIn is getting cited by AI tools 5x more and now outranking Wikipedia and YouTube
(02:33) The simple LinkedIn post formula that actually gets pulled into AI citations
(03:45) ChatGPT ads are being tested in the US, and what the rollout might look like
(05:04) Constant Contact acquired Guru Conference, SubjectLine.com, and Certified Gur,u and what changes (and what does not)
(06:42) Marty Supreme review plus the new hard cutoff for movie theater runtime
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Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Transcript
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| 0:00.0 | Welcome to Do This, Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. |
| 0:16.6 | We are back for what's up this week from the Do This, Not That Podcast. |
| 0:24.4 | This is where we break down. What's going on in business and marketing and life? |
| 0:27.1 | And then we sell our other episodes later in the week. So let's get into it. |
| 0:32.7 | So I don't know if you saw this rumor. Open AI. That's the company that owns ChatGPT. |
| 0:38.3 | They are reportedly buying, buying, acquiring Pinterest. I saw this in multiple places. |
| 0:39.8 | I saw it in the pretty little marketer newsletter. |
| 0:42.3 | I also saw it in this publication called The Information, |
| 0:47.3 | where they are seriously considering acquiring Pinterest. |
| 0:51.8 | Now, why would that be? |
| 0:52.8 | Because it's one of the last major social platforms that's kind of independent. |
| 0:58.0 | That's not part of meta or Google or whatever. |
| 1:01.0 | And also, it has over 200 billion images that have been tagged, you know, that people have |
| 1:06.0 | gone in and tagged. |
| 1:07.0 | So it's a gold mine for AI training. |
| 1:10.0 | So we'll see if that actually happens. |
| 1:11.7 | But it's so somewhat real that Pinterest stock actually jumped by 3% based on the rumors. |
| 1:19.6 | So what else is going on? I thought this was super interesting. So data just came out this week |
| 1:24.3 | from Sem Rush. And there are actually other sources out there that also |
| 1:28.6 | confirm this as well, that LinkedIn is now becoming one of the most cited sources by all |
| 1:37.1 | the different AI platforms. This has jumped radically just in the last 60 days, and this is based |
| 1:43.3 | on Semrush data where they cited over |
... |
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