What's up everybody? This is Russell Brunson. Welcome to the marketing seekers podcast. Today, I want to give you a little glimpse inside of my brain.

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets.

How do we market in a way to let's us get

our products and our services and the things that we believe in out to the world and yet still

remain profitable? That is the question in this podcast will give you the answers. My name is

Russell Brunson and welcome the marketing secrets.

Okay, so this could be like really cool or really scary, depending on how you take it, but I'm going to give you guys a glimpse inside of my brain.

And it's really, anyway, you guys will see those who listen to the podcast and the ones who like pay attention to the game I'm playing and, uh, you will know that this is like one of the keys that I'm

talking about, but I'm thinking about and, um, we're executing on at a really high level over

the next 12 months. And so, um, and there's so many pieces that go to this, right? If you have read

expert secrets, you know, one of the things I talk about is when you create any kind of offer,

there's different things, right? There's an improvement offer, which is like, hey, we're going to

help make you better, stronger, and faster, and then there's the new opportunity, right?

And this is one of the hardest things for people to really, to grasp.

Well, that's so much to grasp. I think people understand it conceptually. The hard thing is,

like, how do you turn the thing that you do into a new opportunity? And that's what I think

a lot of people struggle. And they try. I've seen people who, like, try to take some of the

frame versus the book and they're like, oh, it made him a new opportunity and they they they show it it's like well technically you kind of you know fit it into the framework but it's but

it's not a new opportunity right so how do you create a new opportunity um and is there businesses

where there is no new opportunity where you're just stuck kind of with what you have um you know

for those who are subscribed to the dan Kennedy No BS newsletter, and if you're

not, you should go to No BSletter.com and go subscribe because it's insane.

...