Hello and welcome back to Equity, a podcast about the business of startups where we unpack the numbers and the nuance behind the headlines. I am not Natasha Moskarinas. My name is Alex and I am here because she is not feeling well, but this is our Wednesday show where we niche down to a single topic

unpacking and try to figure out what the hell is going on. Today we are talking about all things

creator economy and even though I do not have Natasha I do have Amanda silverling with me today

Amanda say hello to the people hello I am almost as good as Natasha but the

listeners will just have to deal with me today I mean I think we're both almost as good as Natasha.

So really, it's kind of like two Diet Pepys sitting in one cooler.

That's how you and I are today.

Oh, yeah, for sure.

It's like you really want that like crisp sweet coke but then there's just some

diet coke and you're like, well I guess this will do.

I do actually have a diet coke in my fridge and it's been sitting there for like months now and I'm like do I throw it out because no one's going to touch it

Diet Coke by the way if you're listening to this is disgusting but sadly Amanda we did not have you on the show to talk about the important ranking of all

things carbonated even though it is as you said earlier fizzy water week

thanks to liquid death instead we had you on because we're talking about

creator focused startups a part of the technology world that you are an expert in.

And the overall question that we're going to ask today is, how are platforms in the space responding

to the new Creator landscape? And the gist of this is that it appears that the financial situation is changing and that what was once a very hot sector is now a bit in the doldrums. So setting the scene, how are creators doing today?

It's interesting that you use the phrase doldrums because I feel like that's kind of like every

industry right now where we were in a period where venture capital was

flowing like liquid death fizzy water at a straight edge punk show if you will and

now that is slowed down but I don't think that it's as much of a bad

omen for creators as it might seem you've written about this and we know from data from

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