What's My Target Audience, and How Can I Break Into That Industry?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 7 May 2020

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of AskPat 2.0, I talk with Dani from commonsenseanalytics.net. She has a specialty—a superpower, if you will—related to analytics: how to read them and use them to grow your business. She initially wanted to target small mom-and-pop shops because they obviously need some help, but it's made more sense to target larger companies with more money to spend. I help her figure out how she can break into this segment.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly visual and super-intuitive. You can get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “AskPat” in the “How Did You Hear About Us?” section.Buy my new book Superfans! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:02.8	AskPath.com.
0:04.4	Dot com.
0:07.1	Askpats.
0:09.3	What's up, everybody, Pafflin here, and welcome to episode 11118 of Ask Pat 2.0.
0:16.2	You're about to listen to a coaching call between myself and an entrepreneur just like you.
0:21.6	And today we're talking with Danny from commonsense analytics.net. She has a specialty, a superpower, if you will,
0:28.0	related to analytics, how to read them, and how to use them to grow your business, a superpower for
0:33.1	sure. And she initially wanted to target small mom and pop shops because they obviously need some help.
0:38.9	But the opportunities just made more sense to get into larger companies that have a lot more money to spend.
0:46.3	And sometimes with the mom and pop shops, it's just hard to implement too.
0:50.6	And a lot of the resources, a lot of the money is in the more Fortune 500 type, medium-sized
0:55.0	businesses where they have money to spend, they're actively looking for this kind of stuff
0:58.3	and they can implement it fast. So that's where Danny's headed, but we're trying to figure out
1:02.9	how to break into it. How do we establish ourselves as an expert in that space, in that industry,
1:08.2	in that realm without having done it yet, right? It's sort of the,
1:11.6	like, you know, when you go to get a job and it's like, you need experience first, but you're like,
1:15.1	okay, well, they all say that. How, like, where do I start? These are the kinds of things we're
1:20.0	talking about. So, target audience, breaking into that industry, let's talk about it. Here she is
1:25.4	Danny Galbraith from commonsense analytics.net.
1:30.8	Hey, Danny, it's Pat here, and welcome to Ask Pat 2.0.
1:34.3	Thanks so much for being here today.
	...

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