See a hard offer falls in three specific categories and that is it. Hey what's going on friends Bedros Koolian here. Welcome to the Empire show today. I'm doing another solo episode. Just me and Ed in the studio only the hardcore because we got the COVID-19 virus, right?

All right, so let's get to talking man.

We need to talk about what you have to sell right now.

And listen, I know the economy crashed and the economy is going to

stay crashed because of this virus. The virus will be long gone in a couple months, but the

economic devastation from it will continue.

And I want to make sure that you're selling things that people are going to buy.

Especially during economic downturns, people buy hard offers and not soft offers. So consider this episode, a

coaching episode where I coach you on your business and your mindset. Listen, many of you had

really good services, great products that you could sell when the economy

was thriving just a few months ago, when COVID virus was just a figment and nothing more. But now it's a

fact and people are holding on to their money. And when the economy was

thriving and things were good, you could sell

stuff like mindset, like motivation, like daily structure, like discipline. But guess what? Those things are not going to be sold now, not for the next

few years to come. You want the truth. Those things are probably not going to be sold

for a long time. At least you're not

going to sell well. You know what is going to sell well. Hard offers. So let me

explain to you the difference between soft offers and hard offers.

Soft offers are things that are, oh I don't know, a little airy fairy if you will, right? Life coaching,

relationship coaching,

mindset, motivation, discipline, accountability,

personal structure. productivity.

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