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3ShotsOfTequila

"What Not Knowing Your Value Until You Leave Your Postcode Teaches You About Business" - 002 Feat. Charmaines Posts

3ShotsOfTequila

3ShotsOfTequila

Comedy

4.82.2K Ratings

🗓️ 30 May 2025

⏱️ 2 minutes

🧾️ Download transcript

Summary

“Business x Culture with Chams In Less Than 5 Minutes”


Join Chams — venture capitalist, investment fund manager, and sharp-tongued social commentator — as she unpacks the business lessons hiding beneath the headlines. From boardrooms to timelines, she’s built companies, advised governments, and sat at the heart of UK culture with shows like Not For The Radio. Now, in this exclusive collab with 3 Shots of Tequila, Shams blends social commentary with sharp entrepreneurial insight. Raw, honest, and game-focused — this is where culture meets capital.


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Transcript

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0:00.0

You ever notice how some people don't know their value until they leave their postcode, guys?

0:04.2

Let me land.

0:05.4

This is not a conversation about shot in your box.

0:07.4

Hey, I'm Shams.

0:08.7

The Manning from Free Shots of Tequila challenged me to pull one business less than a week

0:12.8

from the chaos of the Free Shots of Tequila podcast.

0:15.6

And of course I accepted.

0:16.6

I have relish a challenge.

0:17.8

Anyway, let's go. Last week, Taser said on the podcast that Birmingham girls

0:22.8

don't know how nice they are. But that's not just mandem talk. That's business, because pricing is

0:28.2

personal. Let's give Natalie B as an example. She opened a gym. We heard it online. So many people

0:33.7

started screaming. Who does she think she is? Pure gym is 20 pounds. And that right

0:38.0

there is the lesson. Same with water, different shelf, different price. A bottle of Evian and

0:43.0

ASDA is probably like 95P. And that same bottle at Selfages or at the airport could be like

0:47.4

480, who knows. It's the same H2O, same bottle, but one comes with ambience, a specks and assumption

0:52.7

and people don't just pay for the product, they pay for the story.

0:56.0

Natalie said that she's not just selling Dumbull,

0:57.9

she's selling an experience, intention, tribe.

1:00.3

It's not just about equipment.

1:01.9

It's about who you work out next to,

1:03.8

how it feels when you walk in.

1:05.3

And the mad part is, if she launched that in Knight's Bridge,

...

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