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Slate Technology

What Next TBD: The Baby-Sleep Industrial Complex

Slate Technology

Slate

Society & Culture, Technology, History

4.6636 Ratings

🗓️ 19 February 2023

⏱️ 32 minutes

🧾️ Download transcript

Summary

The tech-laden, luxury bassinet “Snoo” has been presented as preventing Sudden Infant Death Syndrome, helping babies sleep longer, and a totally reasonable way to spend $1,700. Is any of that true? Guest: Kate Taylor, senior features correspondent for Business Insider John Collins, Lizzie’s husband. Host: Lizzie O’Leary If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get benefits like zero ads on any Slate podcast, bonus episodes of shows like Slow Burn and Dear Prudence—and you’ll be supporting the work we do here on What Next TBD. Sign up now at slate.com/whatnextplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I made you think you was real.

0:02.0

My name is Caden Sinclair.

0:04.0

Some people call us American royalty.

0:06.0

We were Liars.

0:08.0

A new series on Prime Video.

0:10.0

We were happy. We wanted for nothing.

0:12.0

Based on the best-selling novel.

0:15.0

Something terrible happened last summer,

0:17.0

and I have no memory of what or who hurt me.

0:20.0

No one in my family will tell me.

0:22.7

When you're left for dead, you want answers. We were liars. New series, watch now, only on

0:28.9

Prime Video.

0:33.6

Why don't you introduce yourself? I'm John Collins. I'm your husband.

0:44.0

Yes, I know. I'm interviewing my husband. But stick with me here. What is your first reaction when I say the word snoo?

0:56.8

Well, my shoulders tensed a little bit. That was my first reaction.

1:03.6

But that is a word that, you know, that defined a period of my life.

1:12.3

For the uninitiated, the snoo is a mechanized bassinet, you know, for infants.

1:18.9

And it costs $1,700 if you buy it outright.

1:23.3

The company that makes the snoo, happiest baby, called it a smart sleeper.

1:27.2

And its claim to fame is that it automatically responds to your baby's fussing.

1:32.3

It does that with white noise and with rocking, movement that is triggered by your child's cries.

1:39.3

It also funnels data into an app for you to obsess over if that's your thing.

...

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