In today's fast-changing digital world, proving your company's trustworthy isn't just important for growth.

It's essential. That's why Vanta is here. Vanta helps companies of all sizes get compliant, fast, and stay that way with their proprietary AI, automation and continuous monitoring.

So whether you're a startup tackling your first SOC 2 or ISO-27-01

or an enterprise managing vendor risk, Vanta's trust management platform makes it quicker,

easier and more scalable. It even helps you complete security questionnaires up to five times faster,

so you can close bigger deals sooner. And the impact? According to a

recent IDC study, Vanta customers cut over $500,000 a year in costs and boost productivity by three

times. Establishing trust isn't optional. Vanta makes it automatic. Visit vanta.com slash go to sign up for a free demo today.

That's V-A-N-T-A.com slash G-O.

You may not know Jorge Rays,

but if you're in Latin America and you're using TikTok,

you've seen his work.

His choices had a sort of spillover effect into what users saw, what users sought out what users were liking.

That's Emily Baker-White. She's a senior writer at Forbes and the author of Every Screen on the Planet,

The War Over TikTok, which just came out this week. In her book, Emily describes the early days

of ByteDance, the company that would go on to own TikTok. In 2018, ByteDance hired a small

team of content creators and sent them to Mexico City to try to figure

out how to appeal to the kids of Latin America, Mexico, and Spain.

Bite Dance says, all right, what we need is some people to tell us what's cool. Tell us what's funny.

Tell us what's trending. And so they hire a bunch of 20-something cool kids who know how the internet works to tell them what their algorithm should be showing people.

One of those cool 20-somethings was Jorge.

The earliest people who served as for content curators for bite dance,

...