What Needs to Change in the Publishing Industry

Otherppl with Brad Listi

Brad Listi

Books, Society & Culture, Arts

4.8 • 554 Ratings

🗓️ 13 January 2026

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Kathleen Schmidt returns to the program to discuss the current state of the publishing industry—and what needs to change. As the Founder and CEO of Kathleen Schmidt Public Relations, Kathleen is a well-respected voice in book publishing with in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter. Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities, athletes, and high-profile personalities. To date, she has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, Vanity Fair, GQ, and Sirius XM. Schmidt, who learned to read when she was four, comes from a family of voracious readers. Inspired by the legendary book editor Jackie Kennedy Onassis, she purposely focused on obtaining a position in book publishing. Her fast-growing Substack newsletter, Publishing Confidential, shares her wealth of inside knowledge that she hopes will help demystify the book industry. *** ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Otherppl with Brad Listi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is a weekly podcast featuring in-depth interviews with today's leading writers. This episode is sponsored by Ulysses. Go to ⁠ulys.app/writeabook⁠ to download Ulysses, and use the code OTHERPPL at checkout to get 25% off the first year of your yearly subscription. Available where podcasts are available: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, etc. Get ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠How to Write a Novel,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ the debut audio course from DeepDive. 50+ hours of never-before-heard insight, inspiration, and instruction from dozens of today's most celebrated contemporary authors. Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brad's email newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support the show on Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Merch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email the show: letters [at] otherppl [dot] com The podcast is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠proud affiliate partner of Bookshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, working to support local, independent bookstores. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Okay, folks, welcome to the other people show, a weekly podcast featuring in-depth conversations with today's leading authors. I am Brad Listy, and this is a books and culture show. I'm here in Los Angeles, as usual, and I'm very happy to be with you. Thanks for listening. Hope everybody's doing all right out there. It's been a crazy start to this year. But I have an excellent conversation to share with you today. Kathleen Schmidt is making her triumphant return to this program, I believe for a third time,
0:39.8	something like that. And we're going to be talking at the outset of 2026 about changes that need
0:47.3	to happen in publishing this year. Kathleen has written an essay on her excellent substack. It's called Publishing Confidential. And that was
0:58.2	the point of Genesis for this conversation where she's kind of taking a holistic look at publishing,
1:04.2	particularly from a marketing and publicity standpoint, since that's sort of her forte. And she is recommending ways that publishing can and should make changes to improve the lot of authors,
1:21.2	but also just to improve the bottom line for their businesses.
1:24.7	So it's a fascinating conversation.
1:27.1	I think it will be of real interest to anybody
1:28.8	who is interested in books and publishing and writing and is wondering how to make a living at this
1:35.6	because we're obviously alive in a time when the media and publishing atmosphere is, how do we put this, It's fluid. It's turbulent. There's a lot of
1:48.1	change. Things are happening fast. So it can be a lot to process. And Kathleen Schmidt is an
1:55.0	excellent person with whom to try to do so. She is the president of KMSPR, which is a strategy marketing PR and branding firm
2:04.0	that is focused on authors, publishers, and publishing adjacent entities. She has over 25 years
2:10.7	in the publishing industry working as a publicist, working in marketing, I think even working as an
2:16.6	editor. She's kind of done it all.
2:18.9	And she understands the business from the inside out.
2:21.5	She also recently got her master's in business.
2:24.0	I think she got her MBA.
2:25.8	So she is credentialed.
2:27.6	And we had an excellent talk.
2:29.2	You're going to hear that in just a bit.
2:32.1	Today's episode is brought to you by Live Right Press, publisher of Eating Ashes, the new novel by Brenda Navarro.
	...

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