What Marketing Channel Has the Best ROI? #1705

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 15 April 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

What Marketing Channel Has the Best ROI? In episode #1705, we ask which marketing channel has the best return on investment. It should not come as a surprise that SEO ranks highest according to our findings, and an important part of this puzzle is the long term nature of investing in SEO. Tune in to hear why SEO is not dead, and why getting into the mindset of an investor is such a helpful step! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Marketing Channel Has the Best ROI? [00:33] The results of Neil's survey on ROI: the power of SEO! [01:27] Compounding effects of organic traffic through quality content. [02:34] Weaker short term ROI from SEO and sticking it out through this. [02:35] Why conversion rate optimization ranks highest as an overall channel. [03:33] Links between SEO and the mindset of an investor. [04:07] That’s it for today! [04:13] Go to marketingschool.io for more resources! Links Mentioned in Today’s Episode: Clubhouse Clearbit Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right, guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:42.1	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:49.1	All right, so today we are going to talk about which channel we believe has the best ROI
0:57.2	or return on investment.
0:59.6	So this is a loaded question, Neil, what are your thoughts?
1:02.7	I surveyed over 200 businesses that generate over at least $1 million a year in revenue.
1:09.6	And I asked him this question and we analyze their stats.
1:13.1	And I did this a few years ago and I've also done this recently as well.
1:17.3	And if you had a guess, what do you think the number one channel that provides an ROI
1:20.5	is Eric?
1:21.8	Email?
1:22.8	SEO.
	...

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