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The Russell Brunson Show

What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 21 May 2025

⏱️ 54 minutes

🧾️ Download transcript

Summary

Daniel G has spoken on 750+ stages, trained over 2 million people, and been labeled the top sales trainer of 2024. I’ve been watching him online for a while, and after spending a few hours together in the office, I finally got to ask the questions I’ve wanted to ask for years.  That means this episode of The Russell Brunson Show is packed with some of the most powerful insights I’ve heard on one-on-one selling, buyer resistance, and the real reason your funnel might not be converting. If you’ve ever felt stuck closing, stressed building a team, or confused why great marketing still isn’t making sales, this episode will hit hard. Key Highlights: The No Resistance Sales (NRS) framework and how it flips traditional closing on its head What top closers do differently in the first call that eliminates long follow-up cycles Daniel’s perspective on buyer states and why you need to sell like a lamb, not a lion The difference between knowing your pitch and understanding why each line works How Daniel built his brand through live streams, events, and organic audience growth What most people get wrong when trying to break into stages or build a sales platform The $100,000 a month mindset shift that younger entrepreneurs need to hear Daniel’s been in the trenches of direct sales since he was 14. He’s trained teams, led stages, and built a massive global following not by playing the content game, but by mastering the fundamentals of communication, buyer psychology, and objection handling.  If your funnel isn’t converting, if your sales team feels stuck, or if you’ve just been coasting on good marketing but not seeing the ROI… This episode is a must-listen. You’ll walk away thinking differently about how to build trust, drop resistance, and actually move people to action. Check Daniel out on Instagram @danielg https://www.instagram.com/danielg ⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Here's the truth about AI. AI is only as powerful as the platform it's built into.

0:05.7

ServiceNow puts AI to work for people across your business, removing friction and frustration

0:11.1

for your employees, supercharging productivity for your developers, providing intelligent

0:16.5

tools for your service agents to make customers happier, all built into a single platform you can

0:21.9

use right now. That's why the world works with ServiceNow. Visit servicenow.com

0:27.8

slash UK slash AI for people. Do you have a funnel but it's not converting? The problem 99.9% of the

0:34.3

time is that your funnel is good, but you suck at selling. If you want to learn

0:37.9

how to sell so your funnels will actually convert, then get a ticket to my next selling online event

0:42.0

by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell

0:49.9

Brunson show. What's up, everyone? Welcome back to the show.

0:54.9

I've got a new guest here in the office today.

0:57.0

Just flew in like five minutes ago.

0:58.9

Some of him I've been watching online for a long time, watching him, very impressed what he's

1:01.8

doing, and just decided we wanted to do a podcast with me.

1:05.9

He's like, I'll fly to Boise.

1:06.6

I'm like, why would you fly to Boise?

1:07.7

We're in the middle of nowhere. And him, his old crew fly here, so I'm super grateful for that.

1:11.2

His name's Daniel G and pumped to have you in the office.

1:13.3

Yeah, thanks for having me, man.

1:14.6

I'm feeling amazing.

1:15.3

Other than I just like before this episode, I just pulled my hamstring, like I said,

1:18.9

walking in here, but... lips will be flapping and we'll share in some kind of stuff. This is going to be like the showdown between like one-on-one selling versus one-on-many selling. Because I'm scared to sell

...

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