What Makes A Good Email List Incentive?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 20 March 2015
⏱️ 14 minutes
🧾️ Download transcript
Summary
Today’s question comes from Bradley, who wonders what makes for a good email list incentive. Bradley’s site is http://senseyourenergy.com/. Bradley mentions eBooks the Smart Way (http://ebooksthesmartway.com/). I also discuss Smart Passive Income Podcast session 145 with Kimanzi Constable (http://www.smartpassiveincome.com/session145), session 78 with Clay Collins (http://www.smartpassiveincome.com/session78), and session 115 with Jessica (http://www.smartpassiveincome.com/session115); as well as Ramit Sethi’s site (http://www.iwillteachyoutoberich.com/) and LeadPages (http://leadpages.net/). Do you have a question about your email list? Record it at http://www.askpat.com/.
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Transcript
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| 0:00.0 | AskPath. |
| 0:04.0 | AskPath.com. |
| 0:11.4 | What's up, everybody, Pat fun here, and welcome to episode 304 of Aspat. |
| 0:15.9 | Thank you so much for joining me today. |
| 0:17.5 | As always, I'm here to help you by answering your online business questions five days |
| 0:20.8 | a week. Sweet. Now let's get to today's question from Bradley. |
| 0:25.3 | Hey, Pat, it's Bradley from censorenergy.com. I had a question about email lists. I'm setting up one |
| 0:35.6 | after having kind of had one and it fizzled out and I canceled and then |
| 0:39.5 | I'm bringing it back again and I'm using some of the tools you recommend. |
| 0:43.5 | I was wondering specifically about opt-in incentives. |
| 0:47.0 | Now I know you give away the free e-book about how to make and sell e-books. |
| 0:53.6 | Obviously put a lot of time and effort into that, and it's really good. |
| 0:57.3 | But I was wondering what kind of thing should I do for that as an incentive and how much |
| 1:05.6 | effort do you recommend putting into it? |
| 1:07.5 | Not saying that I don't want to put much effort, but that I don't know. |
| 1:12.7 | Like, I've got a lot of other stuff to do. How much of my effort should I be focusing on that |
| 1:17.8 | specific thing? Thanks. Love the show. |
| 1:21.5 | Hey, Bradley, what's up? Thank you so much for the question today. And thank you so much for all |
| 1:25.0 | the kind words about ebooks, the smart way as well. I remember writing that in 2009. That's such a long time ago. And it is still working today as a |
| 1:35.1 | fantastic lead magnet or lead generation incentive for people to subscribe to my list. And |
| 1:41.3 | the content has still held up it is evergreen and people |
| 1:45.6 | are still writing ebooks it was it was definitely great decision for me to add that as incentive and |
... |
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