What Lead Magnet Should I Create for My New Business?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 5 July 2018

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's guest is Amanda Brown, a UK entrepreneur who's in the midst of writing a book with her two daughters about working from home. She wants to grow her email list, but she's not sure what lead magnet she should use. We'll talk her through it so she doesn't overextend herself, so that she can create the most effective, robust lead magnet possible. You can find Amanda on the web at Homepreneur.co. If you want to be considered for a coaching session, apply via the form at AskPat.com. In this episode we refer to a recent YouTube video of mine: How to Get More Email Subscribers (17 Lead Magnet Ideas). Don't forget to subscribe to the show and leave an honest review on iTunes. I appreciate you! Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:02.8	AskPath.com.
0:08.3	Hey, what's up, everybody?
0:09.5	Patflin here and welcome to episode 1023 of Aspat 2.0.
0:14.1	This is a show where entrepreneurs like you, Colin, we do a little coaching session, coaching them through some problem, pain, or issue that they're having or a question.
0:23.0	And by the end, the goal is to transform their direction and just they're thinking about that thing that's given them a problem.
0:30.4	Today we're talking with Amanda, who has a really great business, and she's looking to grow her email list.
0:36.6	But she's not quite sure
0:37.5	exactly what lead magnet or incentive she should provide for her new business. And so we're
0:43.2	going to talk with her through that to make sure she selects the right one, but also doesn't
0:47.6	overextend herself. A lot of people, when it comes to lead magnets, try to think that they have
0:51.4	to create the, you know, biggest thing in the world when really you just need something that's really impactful and actually a smaller win goes a much
0:58.1	longer way. We're going to talk about those things with Amanda. Sweet. All right, now let's
1:01.8	have this chat today with Amanda. She's awesome. Here we go. Amanda, thank you so much for taking
1:07.0	the time to come on Ask Pat 2.0 today. How are you? I'm very well. Thank you. It's actually a
1:11.7	really sunny day here. I'm just north of London. It's great to be with you. Yeah, you as well.
1:19.2	You know, we had to see each other in London at Eupreneur in November last year, and it definitely
1:24.6	wasn't sunny and nice and warm because it was freezing and I had
1:29.2	lost my voice so I'm glad that it is sunny there now and I'm excited to introduce you to the
1:34.6	audience and then we'll help you out so why don't want you to do that right now okay so my name's
1:40.6	Amanda Brown I run an online agency here in the UK, but I am writing a book,
1:51.4	and it's going to be all about overcoming the challenges of working from home.
	...

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