What Kony 2012 Really Taught Us

ICYMI

Slate Podcasts

Entertainment News, News, Tech News, Society & Culture

3.8 • 678 Ratings

🗓️ 25 August 2021

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 2012, the non-profit organization Invisible Children released Kony 2012, a short film about the human rights violations in Uganda perpetrated by Joseph Kony, which rapidly took over the internet and made Joseph Kony a household name. On today’s episode, Rachelle and Madison look back at the origins of the organization, how its creator handled the extreme popularity of their viral moment, and what lessons we learned from its utter failure. Podcast production by Daniel Schroeder and Derek John. Support ICYMI and listen to the show with zero ads. Sign up to become a Slate Plus member for just $1 for your first month. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Race the rudder, raise the sails, raise the sales!
0:05.0	Captain, an unidentified ship approaching. Over.
0:07.0	Roger that.
0:08.0	Wait, is that an enterprise sales solution?
0:13.0	Reach sales professionals, not professional sailors.
0:17.0	With LinkedIn ads, you can target the right people by industry, job title, and more.
0:21.4	To get £100 off your first campaign, go to LinkedIn.com slash lead to claim your credit.
0:26.7	That's LinkedIn.com slash lead. Terms and conditions apply.
0:30.5	They respond to like spectacle, something huge, big, flashy. That's what we need to do.
0:35.5	Okay. Then let's give them what they want.
0:37.7	Let's do what we always do.
0:40.8	Dance.
0:43.2	Hi, I'm Madison Malone Kircher.
0:45.4	And I'm Rachel Hampton, and you're listening to I see why am I.
0:48.8	In case you missed it.
0:50.2	Slate's podcast about internet culture.
0:52.6	Today we're going back in time.
0:55.3	To a simpler time.
1:00.4	All right, Madison, picture this. All right? It's March of 2012.
1:08.4	Ooh, happy birthday to me. Happy birthday to both of us. Adel set fire to the rain. Rianas, we found love love are dominating the charts.
1:13.3	Obama's second inauguration just passed.
1:19.0	The United States is once again, as always, in the midst of endless war.
	...

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