Running a small business in the Bay Area is not for the faint of heart. A complex regulatory environment, rising costs, crime, and a sluggish post-COVID economy are just some of the challenges. But for small business owners, the chance to be their own boss, create community, and turn a passion into a profitable enterprise keeps them going. Can small business be the engine that supercharges the local economy? We talk to small business owners about what sustains them and what they need to thrive. Guests: Katy Tang, executive director, San Francisco Office of Small Business - which offers advice and counseling for small businesses operating in San Francisco. Nicole Schwieterman, founder and owner, Fleetwood, a shop on Clement street in SF; Schwieterman is co-director of the Clement Street Merchants Association. Victor Diaz, owner of Renegade Running, a run-specialty store located in downtown Oakland, CA Angela Tsay, owner, Oaklandish, located in Oakland; Oaklandish, has three brick and mortar stores. It designs, prints and sells clothing and accessories that focus on Oakland spirit and pride. Tomra Palmer, co-owner, Gravel + Gold, a clothing shop based in the Mission Learn more about your ad choices. Visit megaphone.fm/adchoices