What It Really Means Being Consumer-Centric
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 3 February 2024
⏱️ 28 minutes
🧾️ Download transcript
Summary
Being consumer-centric goes beyond playing into what the consumer likes, its knowing how to get their attention. In this video of Marketing for the Now, you will watch Gary and top marketers & executives diving into platforms & culture and discussing what it means to be consumer-centric. I hope you all enjoy this!
THINGS I TALK ABOUT:
Understanding platform and culture in marketing
Consumer-centric marketing strategies
Evolution of advertising tactics with social media
Direct communication and media buying innovation
Organic content and strategic advertising for branding
Creativity and adaptability in digital engagement
Marketing challenges and opportunities with new technologies
Leveraging influencers and creators for promotion
Content optimization and audience engagement strategies
Persistence and flexibility in marketing efforts
Transcript
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| 0:00.0 | So, Jemma, when we talk about PAC platforms and culture, |
| 0:03.4 | it's a acronym that we're spending a lot of time here at Boehner. |
| 0:07.3 | For everybody's watching, first of all, let's give some shout out. |
| 0:09.2 | Sean Tool, I see you on Facebook, |
| 0:10.9 | Jason Campbell on Facebook, good to see you, |
| 0:12.9 | Suzette on LinkedIn, Christian from Copenhagen on LinkedIn, Kevin H from Florida on |
| 0:20.0 | YouTube, thank you for everybody who's tuning in. We have a big time show today. |
| 0:24.3 | I believe for everybody who's watching, entrepreneurs, creators, influencers, |
| 0:29.2 | Fortune 5,000, CEOs, CMOs, Fortune 500, CEOs, |
| 0:33.6 | CMOs, B2 B to C. |
| 0:35.8 | I believe that being an expert in the platforms |
| 0:39.5 | and in what's happening in culture |
| 0:41.2 | is the only way to be a contemporary marketer. |
| 0:43.6 | When you hear being consumer-centric, |
| 0:46.6 | when you think about your career coming from social code, |
| 0:49.1 | being in marketing for a long time, |
| 0:50.3 | spending a ton of times with the platforms on the media side. |
| 0:53.4 | What stands out in this framework? |
| 0:56.5 | What have you learned here at Boehner in the last 10 years on this |
| 0:58.8 | that was something maybe you didn't believe as much? |
| 1:01.6 | Like give everyone a little lay land of your brilliant mind. |
| 1:05.2 | Yeah, we've talked about this before, Gary. |
... |
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