What It Looks Like To Start a Business After 40, with Jenny Patinkin, Founder of Jenny Patinkin
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 29 March 2022
⏱️ 43 minutes
🧾️ Download transcript
Summary
Jenny Patinkin has proven that it’s never too late to start a business. From a stay-at-home mom to a non-profit spokesperson, Jenny created a wildly successful career as a makeup artist after the age of 40. She has gone on to become a leader in the clean-beauty industry with a full line of nationally acclaimed products.
Initially working as a makeup artist for high-profile clients, Jenny ultimately realized that her passion was to educate the average person on how to achieve their beauty goals. Through the pandemic, Jenny was able to expand her business by increasing her knowledge about effective eco-friendly products. Today, she is one of the industry’s leading experts known for her transparent approach to age-aware sustainable beauty.
Tune into this episode of Dear FoundHer… to learn more about the importance of transparency, taking risks, and starting conversations about your business so that you can build the confidence you need to follow your dreams no matter what your age is.
Quotes
• “I wouldn't call myself a makeup girl but I like the beauty industry and being able to convey in a transparent and clear way to my audience that you can find a way to interpret makeup to where it fits in with your lifestyle and makes you feel good.” (09:05-09:31)
• “For me, low-tech simplicity is the core of everything in my assortment of products.” (13:57-14:04)
• “Influencers and celebrities don't talk about the beauty treatments that they do, and by not talking about them, it creates this absolutely unattainable standard of beauty.” (23:27-23:40)
• “I want people to know that anybody can achieve the level of beauty that makes them happy.” (24:00-24:10)
• “It's not easy to ask for what you want, and sometimes it's not easy to even identify what you want. So having a consultant has changed everything for me in that regard.” (28:43-28:55)
• “I don't need people around me who do things the same way that I do because we would never make any progress.” (30:57-31:03)
Connect with Jenny Patinkin:
Instagram: http://www.instagram.com/jennypatinkin
Website: https://jennypatinkin.com/
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Looking to up your social media game? Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th. SIGN UP HERE. Want even more resources for growing your business?
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:09.7 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without a |
| 0:14.7 | doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, |
| 0:20.5 | host of the Dear Founder podcast. I say this |
| 0:23.3 | because I've lived it for over a decade. I started my first company with $500 in my pocket and a |
| 0:29.1 | baby in my belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk |
| 0:36.1 | all things starting, growing, nurturing, and in some |
| 0:39.7 | cases even selling a business. Together with some of my closest contacts, I'm here to help you find |
| 0:45.1 | your own success, whatever that means to you. The ride as a founder is the ride of your life. |
| 0:50.8 | So come on and join me for another episode that will get you one step closer to |
| 0:54.9 | reaching your own founder goals. Welcome back to another episode of Dear Founder. Before we get |
| 1:01.0 | into today's conversation, I want to let you in on something I have going on. A lot of you |
| 1:05.7 | have been DMing me and sending me messages asking me when I'm bringing my small business |
| 1:09.8 | workshops back. Well, good news. On April 25th, I'm bringing my small business workshops back. |
| 1:11.6 | Well, good news. |
| 1:17.1 | On April 25th, I'm going to be kicking off a free masterclass social media for a small business. |
| 1:17.8 | If you're looking up your social media game when it comes to your business, you're |
| 1:21.8 | absolutely going to want to register and join me. |
| 1:24.7 | You'll walk away with a comprehensive idea of what to post where, |
| 1:28.6 | when, and how to do it efficiently, plus so much more. Doing so will help you to focus your time |
| 1:36.0 | on growing your bottom line, my number one goal. Click the link in the show notes for information |
| 1:41.5 | and to sign up. Don't forget it's free and don't wait because |
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