What is your WHY? AMA with Alex and Mimi

The Ikonns

Alex & Mimi Ikonn

Self-help, Health & Fitness, Dreamlife, Selfimprovement, Education, Inspiring, Mimiikonn, Goals, Influencers, Alexikonn

4.8 • 2.2K Ratings

🗓️ 13 June 2019

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today we have another exciting ‘Ask Me Anything’ episode in which we take your recorded questions that you’ve submitted to our website and we go deep and get totally honest with our answers.

Today we felt truly alive as the questions were some of the best we’ve been asked, and an added bonus of it being the first time we’ve recorded an AMA from our office - so we hope you love this as much as we did recording it. This week there is only 3 questions but they are super important questions we should be investigating for ourselves.

Here’s what you guys asked:

Is there a higher purpose behind what you do, that gives you meaning?
How do you stay so positive when you think about the future?
How do you deal with the frustration of not feeling good enough?

Is there a higher purpose behind what you do that gives you meaning?

This really should be the single most important question to ask ourselves when we’ve done writing in our journal each morning. Focus on your WHY!?! For those of you who know us, you’ll already know we absolutely love Simon Sinek’s work, his book ‘Start With Why’ is so important to us and is a must read for everyone. Getting to the bottom of your ‘why’ will have you thriving in business and in life. Wash away the things that don’t matter and focus on fulfilling your purpose.

For Alex it’s getting in touch with his inner being, realising the importance of LESS DOING and more EXPERIENCING everything. He reflects on selling the business and how that wasn’t fulfilling their sense of purpose anymore. Sometimes it can be as much about getting rid of things that are not your ‘why’.

“Life happens with or without us to a certain degree, our whole lifetime is just a speck, just a moment of time. That is why I have gratitude for myself and for life. With that I have a sense of purpose” - Alex [5.40]

For Mimi she is more proactive in looking for purpose. She has to be giving value every minute of her day, she feels empty without doing this. Her inner purpose is knowing that she’s helping others find happiness and living a healthier life.

“If you want to change the world, first you have to change yourself”

How do you stay so positive when you think about the future?

Mimi reminds us that we are not always positive, everyone has their moments of feeling down. It’s more important that you realise in the moment that you have a choice of which mood you choose. How do you want to start your day? Will you carry that negativity through out your morning or will you choose to reframe and find positivity in the moment. For Alex this is practice. It’s like a muscle, it has to be trained. The more you look for it, the more it starts to show up everywhere you go. Before you know it - everyday has its positive moments. This is why we built the 5 minute journal, so we could reinforce those moments constantly and be reminded of the precious moments we’d otherwise choose to ignore.

“How can I contribute to the productiveness and positivity in the world, well, I can see the potential and the positivity around me and make it a conscious choice to do so, then others will follow that energy and also feel positive” - Mimi [12:40]

How do you deal with the frustration of not feeling good enough?

When people derive their self value from accomplishments, accumulating and owning stuff; this only leads to disappointment. Often in life we fail or things break or we lose what is most precious to us. These should not be our defining moments. Here only lies frustration. Instead we need to find value in ourselves for who we are and the love we can share. It doesn’t matter if we are skinny one minute and overweight the next. Rich and then lose it all like a game of Monopoly or find love and then it’s gone....

Finding happiness in ourselves for no other reason than ‘we are who we are’ is the only way to stop being disappointed in yourself. There’s no need to be frustrated. Just try your best and everyday try that little bit more. There’s no need to sprint a mile when you can casually walk all day.

“The only person you’re competing against is yourself” - Alex [ 20:30]

Full show notes: https://www.ikonns.com/podcast/episode36

Transcript

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0:00.0	Hello my beautiful friends and welcome to the icons podcast. I'm here today with Alex and this is actually the first time we're recording at our office because usually we're recorded home in the evenings when it's dark and cozy but today it's actually during the day so the energy is a bit more upbeat. I'm excited to do this.
0:20.5	Yeah full of energy we're very excited. Sundance kind of shining through the clouds here at London. We're very excited today we're going to be doing a Q and A episode or ask us anything ask me anything and we're very excited just get into it and answer some of your questions and always remember you can always ask us a question on our website icons.com.
0:42.5	Yeah if you're not aware of it just go to the website and go down the page it's at the bottom of the page right and then just hit record and it's a real voice may move your voice and then we get to answer your questions here in the podcast so let's get started.
0:56.5	Hi guys I have one question that I'd like to ask you something I'm thinking about myself a lot. Is there a higher purpose behind your work something that drives you like to say the why to the things you're doing.
1:11.5	I was thinking of my own higher purpose and I don't say that I live by this 100% but it would be something that I really believe that humankind still needs to develop to a higher and higher level a higher level of consciousness and I think this is a must and I think I would like to help that somehow.
1:32.5	So my question is to have anything higher driving you thanks.
1:38.5	Hi Casper and thank you so much for your question I love questions like this and I definitely have a wife or myself which I like me to start Alex.
1:47.5	Yeah so I would say my why there's several wise but I think the main one is to wake up every day and feel like I have a meaning in this world.
2:00.5	There's something I provide of value I find personally I've observed this in myself if I'm not providing value a lot of times I feel quite empty that's why I've learned this quite early in on our journey as entrepreneurs that even if the business is succeeding even if my numbers are growing on Instagram YouTube etc and like I'm perceived as this successful woman.
2:23.5	If I don't feel like the content I'm putting out there is valuable and making people's lives better I still will feel empty.
2:31.5	So I need to be directly connected to the content or the businesses I'm creating and know that it makes the world a better place that it enriches people's lives that makes them happier or healthier or just better in some certain way or form or shape.
2:48.5	If I don't feel that way and I'm completely always honest with myself then I just drop whatever it is that I'm doing and so yeah for me it's knowing that whatever it is that I'm doing can make the person's life better and that could be either eating healthier and being better shaped physically or mentally or emotionally and now everything we do we have to make sure that it is aligned to that bigger vision and mission is to make first our world better
3:17.5	because it always starts within yourself so my wise always to improve myself and as I improve myself on my journey I can then honestly speak and help other people so that is my why does that make sense?
3:29.5	Was that a lot of different wise?
3:31.5	I'm going to have a big question.
3:32.5	Yeah I'm going to come back to you on this I think this is of course a big question for everybody including us and when you're answering that question you didn't really say what is exactly your why.
3:44.5	You said it is important for you to have a why it is important for you to have meaning in your life but what is your why exactly like what is your why?
3:54.5	So tell me what your why is and maybe I'll realize what mine is.
3:57.5	You know it's just a big question it's something that you will will grapple our whole life or our life journey to discover it's constantly evolving and changing.
4:05.5	Absolutely.
4:06.5	What I would say is you know just add on to what you said and you added the same thing as Casper was saying is like you know it's really to help people and to me.
4:15.5	The first hub myself I think that's really important when people say oh I want to help the world I want to change the world like shut the f up you know go and just first fix yourself and that's why I quickly I quickly change what I was saying myself because I caught myself doing the same thing because we're all hypergrids.
	...

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