Hello and welcome to Ricoche Podcast

Number 269 in the old days we would say volume something number something I

tried to start that and then James James Lylix kind of, you just change that, you don't like that or I don't know,

Blue Yidde didn't like that.

But we don't have James today.

It's, uh, this is Ricoche podcast, Old School. I'm Rob Long coming to you from sunny Southern California.

I'm coming to you from the most Southern California way possible. I am actually driving and I'm in traffic for the next two minutes and on the line with me as always is my

old friend and Ricochet co-founder Peter Robinson up in Palo Alto.

Peter how are you?

I'm very well I am in Palo Alto where I almost always am, but

what brings you back to your home in California? You have been everywhere this

summer. I, well not really, I've been in LA and I was just, I just got back last week I was on the National Review

cruise.

Oh yes.

We were cruising the waters of the blue and the green and the blue green waters of Alaska

with a bunch of like very nice national review subscribers and NRO readers and

by the way those people are not always the same there I met a lot of people

who as always on these cruises say oh there's a magazine I'm not kidding you're

truly amazing and that's kind of cool and then of course there are people who read the magazine and say yeah

I don't ever go to the website but most people I've discovered who do both are our iPad or tablet users I feel like that I feel like the

tablets are we and the media business are not optimizing for tablets.

That's my business takeaway from the cruise.

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