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Real Estate Training & Coaching School

What Is THE Most Important Lead Generation Secret?

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business, Careers

4.7669 Ratings

🗓️ 5 February 2024

⏱️ 28 minutes

🧾️ Download transcript

Summary

How do you ask for client testimonials and actually get them?  Once you have them, where do you post them?  Utilizing testimonials will show your integrity, effectiveness, honesty, and expertise.  Having easy-to-find ‘social proof’ online can also be a tie-breaker when clients are deciding which agent to hire to represent them. Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com Everyone’s favorite leads come from past client referrals, repeat clients, and centers of influence.  These are folks who already know, love, and trust you.  They’re your biggest fans, so they should be happy to promote you through providing powerful testimonials, yet agents can feel awkward asking.  Today we’ll help you overcome this challenge and unlock the power of ‘social proof’. After all, according to the National Association of Realtors, 89% of buyers would recommend the agent they worked with to friends.  NAR’s report also showed that 36% of sellers found their listing agent through a friend or family referral.  Ultimately, having powerful and specific reviews are a form of lead generation. FREE Meet-Up In Your Area : Please RSVP now for the Tim and Julie Live Meetup near you – a FREE, fun, and casual event to kickstart your 2024 with motivation and focus! Gain invaluable insights, connect with industry leaders, and make 2024 YOUR BEST YEAR EVER. Secure your spot at https://app.getriver.io/tim-and-julie. Don't miss out on inspiration, expertise, and networking opportunities. Let's do this! How to Ask For Reviews 1. Should the testimonial be in written form or video? Whichever is more comfortable for your client, but you should work to have both. 2. When should you ask? The best time to ask is right after a successful closing, winning in a bidding war, negotiating a successful inspection resolution or any other time you’re feeling well-earned client love. One technique we used was to take a simple survey after closing, asking what they liked best about working with us, what we could perhaps improve upon and thanking them for their business.  Be specific with your gratitude, mentioning how much you loved working with them and why. LISTING LEADS! As promised, here is the REDX discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/ At the end of the survey, it asked who they knew who could use our help buying or selling, and asked permission to use their words of praise as a testimonial. If you missed them at the closing table, or you’re in a state that doesn’t close that way, email or text them the same survey, or pop by after they’ve moved into their new place.  It’s a great excuse to follow up and solidify your relationship going forward.   REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, https://alltheleads.com/harris 3. When you’re asking for a written testimonial, include a link to your profile on the website where you’d like them to share their review.  If the instructions to post on an individual site are too complicated or time-consuming, have your client send their review directly to you instead. Include a sample testimonial, and ask them to be specific about why they chose to work with you.  Start with your own website and your Facebook business page.

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:10.2

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:18.2

What's really working in today's market, how to generate more leads, make more

0:22.2

money, and have more time for what you love in your life. And now your host, Tim and Julie Harris.

0:30.7

Welcome back. Today we're going to answer the question. What is the most important lead generation

0:35.9

secret? And what this is, what we're going to be sharing

0:38.4

with all of you, is the very thing that you need to make all of your lead generation go to the next

0:44.1

level and go to the next level instantaneously. Very well introduced. So here's the question.

0:49.2

How do you ask for client testimonials and actually get them? Once you have them, where do you post them?

0:56.0

Utilizing testimonials will show your integrity, your effectiveness, honesty, and expertise.

1:01.8

Having easy to find social proof, that's another word for testimonials or reviews.

1:07.0

Having easy to find social proof online can also be a tiebreaker when clients are deciding which

1:12.2

agent to hire to represent them. Let me even go to the next level. If you have not even a lot of

1:17.4

video testimonials and Julie and I are going to tell you exactly how to go about getting them

1:21.0

and what they should say. A lot of, you know, let's say a handful of video testimonials from

1:25.6

centers of influence and past clients. Remember, these can be your friends and your family members who maybe didn't do a real estate

1:31.3

transaction with you, but in the form of a video, that can oftentimes be more significant in

1:36.9

the mind of a potential, especially buyer, than virtually any other form of marketing.

1:41.8

Because an unsolicited or even a solicited video testimonial from a center of influence

1:46.8

and past client is the ultimate litmus test as you as a real estate practitioner.

1:51.7

Or again, if it's a center of influence and past client person, rather a center of influence

1:55.2

type person who's not done a real estate deal with you, the fact that someone was willing to

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