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Shadow Kingdom

What is the influence of Black voices in media and television?

Shadow Kingdom

Crooked Media

Society & Culture, History, True Crime, Documentary

4.74K Ratings

🗓️ 15 February 2019

⏱️ 25 minutes

🧾️ Download transcript

Summary

Winter Minisee sits down with Louis Carr, President of Media Sales for BET Networks, to discuss what inspired him to work in the world of media and advertising and what the future of BET looks like within the changing media landscape.

Transcript

Click on a timestamp to play from that location

0:00.0

I'm with Tupriyan and you're listening to Cricket Conversations on today's episode.

0:09.6

I talk to my friend, Mr. Lewis Carr, about his life in BET and his positions there.

0:16.2

I hope you enjoy it.

0:20.2

Today, I am sitting with Lewis Carr, who is the president of MediaSales at BET.

0:28.6

He also has a bachelor's in journalism from Drake University and he has written two books

0:34.0

titled, Dirty Little Secrets in the Little Black Book, Daily Motivation for Business and

0:38.8

Personal Growth.

0:39.8

I am so excited to be here and have this conversation.

0:43.0

And so I guess I just want everyone to know who you are and what your work entails.

0:47.7

And so what exactly do you do at BET and what is the daily life of Lewis Carr?

0:54.4

Thanks, you're nice to be here, Winter.

0:56.7

What I exactly do is I educate marketers on the value of black consumers.

1:03.8

So primarily we work with major corporations on how they should send a direct invitation

1:10.2

to whether it's Gen X, Gen Z, millennials to attract them and influence them on using

1:17.4

their products or services.

1:19.3

That's amazing.

1:20.3

And it's been 32 years at BET.

1:23.6

And this is the 30-30 year.

1:25.9

30-30 year.

1:26.9

Yes.

1:27.9

I started when I was five.

1:30.7

What?

...

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